Mazurro

Coffee Packaging for Mazurro

Mazurro's identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience. Consumers are invited to explore the entire brand universe of Mazurro and the coffee bags are a part of the story. The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves.

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Download Press Kit № 124176 Coffee Packaging for Mazurro by SBF 19 Sp. z o.o. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mazurro by SBF 19 Sp z o o

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Coffee Packaging by SBF 19 Sp z o o

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SBF 19 Sp z o o Mazurro

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SBF 19 Sp z o o Coffee Packaging

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MazurroBrand Logo

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SBF 19 Sp z o o Corporate Logo

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Mazurro Coffee Packaging Press Releases

Press releases tailored for Mazurro are available in the languages: English.

Mazurro Coffee Packaging Media Articles

Explore our ready-to-use articles on Mazurro, available in multiple languages: German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Spanish, English, Hindi, Dutch, Italian, Chinese (Mandarin), Turkish and Arabic (Standard), for your feature stories.

Unique Properties

The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.

Tags

coffee packaging, packaging design, packaging, coffee, brand identity, communication

Production Technology

The packaging design was printed on flexographic printer.

Design Challenge

The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.

Project Duration

The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.

Operation Flow

The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration. The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.

Research

It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.

Inspiration

The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.

Image Credits

Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020 Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020

Project Overview

Mazurro Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

SBF 19 Sp. z o.o. was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mazurro Coffee Packaging.

SBF 19 Sp. z o.o. Press Releases

We provide a series of press releases on SBF 19 Sp. z o.o. that journalists and press members can freely incorporate into their narratives. Instantly access 1 press releases, available exclusively for journalists.

Mazurro Coffee Packaging Design Unveiled by SBF 19 Sp. z o.o.

SBF 19 Sp. z o.o. introduces Mazurro, a coffee packaging design inspired by Viennese workshops and modernism

SBF 19 Sp. z o.o. Newsroom

Access SBF 19 Sp. z o.o. Newsroom to delve into the world of top-tier design and accolades.