Rikchari

Coffee Packaging for Rikchari Packaging by Planetario

Rikchari is a peruvian socially concerned coffee brand that stands for sustainability. The brand’s name means “wake up” in Quechua, so the design team worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. The project seeks to tell the world that Peru has one of the best areas for growing coffee.

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Rikchari by Planetario

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Coffee Packaging by Planetario

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Planetario Rikchari

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Planetario Coffee Packaging

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Rikchari Packaging by PlanetarioBrand Logo

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Rikchari Coffee Packaging Press Releases

Press releases tailored for Rikchari are available in the languages: English.

Rikchari Coffee Packaging Media Articles

Ready-to-feature articles on Rikchari are available in these languages: Hindi, Italian, Turkish, Arabic (Standard), Indonesian, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, German, French and Portuguese, for your convenience.

Unique Properties

Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.

Tags

design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee

Production Technology

This design was done digitally with Adobe programs. Physical proofing was also done to check details.

Design Challenge

As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector. Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.

Project Duration

The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.

Research

The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition. The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.

Inspiration

The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.

Project Overview

Rikchari Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Planetario.

Iron Recognition

Planetario was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Rikchari Coffee Packaging.

Planetario Press Releases

Explore the world of Planetario through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 1 press releases are available right now.

Rikchari: A Sustainable Coffee Brand with a Unique Peruvian Identity

Planetario Unveils Rikchari, a Socially Responsible Coffee Brand Reflecting Peruvian Culture and Sustainability

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