Freeze Dried

Coffee Packaging for Huzhou Jinnuokang Health Technology Co., Ltd.

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

Download Press Kit № 134719

Download Press Kit № 134719 Coffee Packaging for Huzhou Jinnuokang Health Technology Co., Ltd. by Shanghai Yuanshang Culture Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Freeze Dried by Shanghai Yuanshang Culture Communication

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Coffee Packaging by Shanghai Yuanshang Culture Communication

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Shanghai Yuanshang Culture Communication Freeze Dried

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Shanghai Yuanshang Culture Communication Coffee Packaging

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Huzhou Jinnuokang Health Technology Co Ltd Brand Logo

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Freeze Dried Coffee Packaging Press Releases

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Freeze Dried Coffee Packaging Media Articles

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Unique Properties

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.

Tags

Ingenious, Quality, Fashion

Production Technology

[Outer Packaging] Printed outer label 128g coated paper 4+2 printing+film overlaying +uv Paper volume, middle layer Kraft paper, inner wall black cardboard Top 100 screen pvc plastics [Small Can Packaging] Technique: injection molding process and printing Material: polypropylene (PP)

Design Challenge

The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.

Project Duration

The project started in Shanghai in November 2020 and ended in May 2021.

Operation Flow

The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.

Research

The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.

Inspiration

The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.

Project Overview

Freeze Dried Coffee Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Shanghai Yuanshang Culture Communication.

Golden Recognition

Shanghai Yuanshang Culture Communication was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Freeze Dried Coffee Packaging.

Shanghai Yuanshang Culture Communication Press Releases

Discover Shanghai Yuanshang Culture Communication's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 1 press releases now, directly accessible to journalists.

Shanghai Yuanshang Culture Communication Wins Golden A' Design Award for Freeze Dried Coffee Packaging

Shanghai, China - May 15, 2022 - Shanghai Yuanshang Culture Communication's innovative Freeze Dried Coffee Packaging, inspired by Chinese traditional culture, wins the prestigious Golden A' Design Award.

Shanghai Yuanshang Culture Communication Newsroom

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