Tsingtao Beer

Packaging for Tsingtao Brewery Culture Media Co.,Ltd.

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Download Press Kit № 132955

Download Press Kit № 132955 Packaging for Tsingtao Brewery Culture Media Co.,Ltd. by Tsingtao Brewery Culture Media Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Tsingtao Beer by Tsingtao Brewery Culture Media Co Ltd

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Packaging by Tsingtao Brewery Culture Media Co Ltd

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Tsingtao Brewery Culture Media Co Ltd Tsingtao Beer

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Tsingtao Brewery Culture Media Co Ltd Packaging

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Tsingtao Brewery Culture Media Co Ltd Brand Logo

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Tsingtao Brewery Culture Media Co Ltd Corporate Logo

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Tsingtao Beer Packaging Press Releases

Press releases tailored for Tsingtao Beer are available in the languages: English.

Tsingtao Beer Packaging Media Articles

Ready for your features: articles on Tsingtao Beer in various languages, including Hindi, Korean, Indonesian, Japanese, Russian, Italian, German, English, Dutch, Arabic (Standard), Spanish, Portuguese, French, Chinese (Mandarin) and Turkish.

Unique Properties

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.

Tags

Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures

Production Technology

Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.

Design Challenge

The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.

Project Duration

This project was started in January 2021 in Qingdao, and was finished in April 2022.

Operation Flow

The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Research

It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.

Inspiration

The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.

Project Overview

Tsingtao Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Tsingtao Brewery Culture Media Co., Ltd..

Silver Recognition

Tsingtao Brewery Culture Media Co., Ltd. was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tsingtao Beer Packaging.

Tsingtao Brewery Culture Media Co., Ltd. Press Releases

Access a rich repository of press releases on Tsingtao Brewery Culture Media Co., Ltd., offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.

Tsingtao Beer 120th Anniversary Packaging Design Unveiled

Tsingtao Brewery Culture Media Co., Ltd. celebrates the 120th anniversary of Tsingtao Beer with a stunning packaging design inspired by Qingdao's cultural icons and regional elements.

Tsingtao Brewery Culture Media Co., Ltd. Newsroom

Discover outstanding design and award-winning initiatives in the Tsingtao Brewery Culture Media Co., Ltd. Newsroom.