Off the Eaten Path by PepsiCo Design and Innovation innovative packaging

Off the Eaten Path

Packaging for PepsiCo Design and Innovation

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

PepsiCo Design and Innovation 2020 Agency Golden Press Kit № 100582

Download Press Kit № 100582

Download Press Kit № 100582 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Off the Eaten Path by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Off the Eaten Path

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and InnovationBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Off the Eaten Path Packaging Press Releases

Press releases for Off the Eaten Path are now accessible in these languages: English.

Off the Eaten Path Packaging Media Articles

Our articles on Off the Eaten Path, prepared for immediate use, are offered in several languages, including Arabic (Standard), Korean, Japanese, Russian, Hindi, Spanish, French, German, English, Italian, Indonesian, Dutch, Turkish, Chinese (Mandarin) and Portuguese.

Unique Properties

Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.

Inspiration

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Project Overview

Off the Eaten Path Packaging has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Off the Eaten Path Packaging.

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Unlock 39 press releases now, directly accessible to journalists.

Off the Eaten Path: A New Visual Identity for Premium Plant-Based Snacks

PepsiCo Design & Innovation Unveils a Unified Visual Identity for Off the Eaten Path Snacks

PepsiCo Design and Innovation Newsroom

Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 100582. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. You are exploring Press Kit / Media Showcase 100582 for Off the Eaten Path. More resources can be found in Newsroom 133313.