Packaging
Snow Draft Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

Brewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.

China Resources Snow Breweries 2023 Agency Golden Press Kit № 144347

Download Press Kit № 144347

Download Press Kit № 144347 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention enterprise|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Snow Draft Beer by China Resources Snow Breweries
Snow Draft Beer by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Packaging by China Resources Snow Breweries
Packaging by China Resources Snow Breweries

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

China Resources Snow Breweries Snow Draft Beer
China Resources Snow Breweries Snow Draft Beer

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

China Resources Snow Breweries Packaging
China Resources Snow Breweries Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

CHINA RESOURCES SNOW BREWERIESBrand Logo
CHINA RESOURCES SNOW BREWERIESBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Press Kit
Snow Draft Beer Packaging Media Articles

Our articles on Snow Draft Beer, prepared for immediate use, are offered in several languages, including Italian, German, French, Portuguese, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Japanese, Russian, Indonesian, Spanish and English.


Unique Properties

Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.

Tags

Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer

Production Technology

aluminum can and glass bottle

Design Challenge

To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.

Project Duration

The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.

Operation Flow

The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.

Research

Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.

Inspiration

To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.

Project Overview

Snow Draft Beer Packaging has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

 Award Logo
Golden Recognition

China Resources Snow Breweries was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Snow Draft Beer Packaging.

DesignPRWire
China Resources Snow Breweries Press Releases

For journalists seeking engaging content: Explore our press releases featuring China Resources Snow Breweries's work, freely available for incorporation into your stories. Journalists, gain instant access to 4 press releases today.


Newsroom
China Resources Snow Breweries Newsroom

Unlock a treasure trove of award-winning designs by accessing China Resources Snow Breweries Newsroom.

You are currently viewing Media Showcase № 144347. Dive into China Resources Snow Breweries's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 144347 on Snow Draft Beer. For more details, access Newsroom 327890.

Explore Now

Li Beer Packaging
Li Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2022 Agency Golden
Lowen Packaging
Lowen

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2022 Agency Silver
Hainan Beer Packaging
Hainan Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Agency Silver
Snow Zero Packaging
Snow Zero

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Agency Silver
Qinshihuang Cpa Packaging
Qinshihuang Cpa

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2023 Agency Bronze
Lineage de La Foliole Packaging
Lineage de La Foliole

Packaging for Shenzhen Tasly Industrial Co., Ltd.

TIGER PAN 2022 Agency Golden
Chinese Mooncake Packaging
Chinese Mooncake

Packaging for Litete Brand Design

Langcer Lee 2021 Agency Golden
Pepsi NFL Limited Edition Packaging
Pepsi NFL Limited Edition

Packaging for Pepsi

Dennis Furniss 2021 Agency Platinum
Green Light Tea Garden Packaging
Green Light Tea Garden

Packaging for Green Light Tea Garden

Onebook Design Studio 2021 Agency Golden
The Pompadour Packaging
The Pompadour

Packaging for Ivie

Ivie China 2022 Agency Golden
Kerloso Wine Packaging
Kerloso Wine

Packaging for Litete Brand Design

Langcer Lee 2022 Agency Golden
Off the Eaten Path Packaging
Off the Eaten Path

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY