Flying to the Moon

Gift Box for ShenZhen XiShang Boutique Packing Co., Ltd

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

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Flying to the Moon by ShenZhen XiShang Boutique Packing Co Ltd

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Gift Box by ShenZhen XiShang Boutique Packing Co Ltd

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ShenZhen XiShang Boutique Packing Co Ltd Flying to the Moon

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Flying to the Moon Gift Box Press Releases

Press releases tailored for Flying to the Moon are available in the languages: English.

Flying to the Moon Gift Box Media Articles

Our Flying to the Moon articles are prepped and available in these languages: Italian, German, French, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Korean, Hindi, Turkish, Arabic (Standard), English, Portuguese and Dutch, ready for your use.

Unique Properties

This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

Production Technology

The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.

Design Challenge

The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.

Project Duration

This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.

Operation Flow

After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.

Research

The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.

Inspiration

It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.

Project Overview

Flying to the Moon Gift Box has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit ShenZhen XiShang Boutique Packing Co., Ltd.

Silver Recognition

ShenZhen XiShang Boutique Packing Co., Ltd was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Flying to the Moon Gift Box.

ShenZhen XiShang Boutique Packing Co., Ltd Press Releases

Media members, dive into our press releases on ShenZhen XiShang Boutique Packing Co., Ltd's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 4 press releases.

Flying to the Moon: A Traditional Mid-Autumn Festival Gift Box

ShenZhen XiShang Boutique Packing Co., Ltd Unveils Innovative Mid-Autumn Festival Gift Box

ShenZhen XiShang Boutique Packing Co., Ltd Newsroom

Discover outstanding design and award-winning initiatives in the ShenZhen XiShang Boutique Packing Co., Ltd Newsroom.