Ecological Journey

Gift Box for Wuhan Little Bee Food Co., Ltd.

The packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.

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Honey tea by Pufine Creative

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Gift Box by Pufine Creative

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Pufine Creative Honey tea

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Pufine Creative Gift Box

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Wuhan Little Bee Food Co Ltd Brand Logo

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Ecological Journey Gift Box Press Releases

Press releases for Ecological Journey are now accessible in these languages: English.

Ecological Journey Gift Box Media Articles

Leverage our ready-to-publish articles on Ecological Journey, offered in a range of languages: Portuguese, English, Dutch, German, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Italian, French, Turkish and Arabic (Standard).

Unique Properties

This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.

Tags

Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture

Production Technology

The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.

Design Challenge

1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.

Project Duration

The project began in September 2019 and will be completed in December 2019

Operation Flow

1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience. 2. Visual changes brought by different images and packaging combinations can promote sales interaction. 3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.

Research

The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.

Inspiration

Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.

Project Overview

Ecological Journey Gift Box has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Pufine Creative.

Silver Recognition

Pufine Creative was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Ecological Journey Gift Box.

Pufine Creative Press Releases

Discover Pufine Creative's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 11 press releases for journalists.

Introducing Ecological Journey: A Unique Gift Box Inspired by Nature

Discover the story behind the award-winning design by Pufine Creative

Pufine Creative Newsroom

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