Flower to Flora
Tea for SHENZHEN ORACLE CREATIVE DESIGN CO., LTD
The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.
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Flower to Flora by Wen Liu
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Flower to Flora Tea Press Releases
Availability alert: Press releases for Flower to Flora in languages including English.
Flower to Flora Tea Media Articles
Our articles on Flower to Flora, prepared for immediate use, are offered in several languages, including Spanish, English, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, French, Korean, Italian, German, Portuguese, Japanese, Russian, Indonesian and Dutch.
Unique Properties
Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Tags
Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Production Technology
The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Design Challenge
Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Project Duration
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow
The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Research
Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiration
The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Image Credits
Creater Wen Liu, Flower to Flora, 2018 Creater Fang Li, Flower to Flora, 2018 Creater Weijie Kang, Flower to Flora, 2018
Project Overview
Flower to Flora Tea has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Flower to Flora Tea.
Wen Liu Press Releases
Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Available now: 33 press releases ready for immediate access by journalists.
Introducing Flower to Flora: A Harmonious Blend of Nature and Culture
Wen Liu's Flower to Flora design project, inspired by the unique elements of Xishuangbanna, Yunnan, China, brings a harmonious blend of peacock, leafy tea trees, local flowers, and the image of a girl living in the rainforest to the world of flower tea.
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