Lowen
Packaging for CHINA RESOURCES SNOW BREWERIES
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Download Press Kit № 136751
Download Press Kit № 136751 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Lowen by China Resources Snow Breweries
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Packaging by China Resources Snow Breweries
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China Resources Snow Breweries Lowen
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China Resources Snow Breweries Packaging
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CHINA RESOURCES SNOW BREWERIESBrand Logo
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Lowen Packaging Press Releases
Press resources for Lowen are offered in several languages: English.
Lowen Packaging Media Articles
We provide articles ready for publication on Lowen, offered in several languages: English, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Italian, German, French, Portuguese, Spanish, Korean, Japanese, Russian, Dutch and Indonesian.
Unique Properties
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Production Technology
The can is made of aluminum and the bottle is made of glass.
Design Challenge
As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Project Duration
The project started in 2020 and finished in March, 2022.
Operation Flow
The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
Inspiration
The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Overview
Lowen Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit China Resources Snow Breweries.
Silver Recognition
China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Lowen Packaging.
China Resources Snow Breweries Press Releases
Discover China Resources Snow Breweries's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 6 press releases ready for immediate access by journalists.
CHINA RESOURCES SNOW BREWERIES Unveils Lowen Packaging Design, Wins Silver A' Design Award
CHINA RESOURCES SNOW BREWERIES introduces the visually striking Lowen packaging design, awarded Silver in A' Packaging Design Award 2022, showcasing a unique blend of wildness and gentleness, and integrating various shapes and bright hues to represent different flavors.
China Resources Snow Breweries Newsroom
Discover outstanding design and award-winning initiatives in the China Resources Snow Breweries Newsroom.
