Rely on Hydrogen

Corporate Identity for Guangzhou Cheung Ying Design Co., Ltd.

The brand logo of Rely on Hydrogen is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics, the commonality of lines between each other is extracted, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the hydrogen water health care products brings to consumers, giving the brand new temperament and connotation, allows a more complete interpretation of the new brand concept and visual extension.

Download Press Kit № 137134

Download Press Kit № 137134 Corporate Identity for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Rely on Hydrogen by Guangzhou Cheung Ying Design Co Ltd

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Corporate Identity by Guangzhou Cheung Ying Design Co Ltd

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Guangzhou Cheung Ying Design Co Ltd Rely on Hydrogen

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Guangzhou Cheung Ying Design Co Ltd Corporate Identity

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Guangzhou Cheung Ying Design Co Ltd Brand Logo

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Rely on Hydrogen Corporate Identity Press Releases

Explore press materials for Rely on Hydrogen, available in languages such as English.

Rely on Hydrogen Corporate Identity Media Articles

We provide articles ready for publication on Rely on Hydrogen, offered in several languages: Indonesian, French, Hindi, Russian, Dutch, English, Spanish, Turkish, Arabic (Standard), Italian, German, Portuguese, Korean, Japanese and Chinese (Mandarin).

Unique Properties

Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.

Tags

Logo, Branding, Visual Identity, Graphic Design, Interior Design

Production Technology

To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.

Design Challenge

The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.

Project Duration

The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.

Operation Flow

The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.

Research

The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.

Inspiration

Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.

Project Overview

Rely on Hydrogen Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..

Bronze Recognition

Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Rely on Hydrogen Corporate Identity.

Guangzhou Cheung Ying Design Co., Ltd. Press Releases

Journalists and media members can enrich their content with our press releases on Guangzhou Cheung Ying Design Co., Ltd., available for free use. Immediate access is granted to 7 press releases for all journalists.

Rely on Hydrogen Unveils Innovative Corporate Identity

Guangzhou Cheung Ying Design Co., Ltd. introduces a cutting-edge visual system for Rely on Hydrogen

Guangzhou Cheung Ying Design Co., Ltd. Newsroom

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