The Pompadour
Packaging for Ivie
The Pompadour is the pocket companion for the discerning gentlemen who want to reflect for themselves. Launched as a luxurious classy fragrance it captures the camaraderie of the classic English barbershop. The Pompadour was created to remind its targeted consumers of the 18th and 19th century where the barbershop was not only a place for gentlemen to procure a haircut or shave but a space where fraternities were formed. A truly iconic design for aspiring and classy gentlemen who seek experiences that help project them as being sophisticated and in the know.
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The Pompadour by Ivie China
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Packaging by Ivie China
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Ivie China The Pompadour
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Ivie China Packaging
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The Pompadour Packaging Press Releases
Availability alert: Press releases for The Pompadour in languages including English.
The Pompadour Packaging Media Articles
Access our collection of The Pompadour articles, ready for use and offered in languages: Korean, Japanese, English, Chinese (Mandarin), Hindi, Portuguese, Spanish, Arabic (Standard), Dutch, Russian, Turkish, Indonesian, Italian, German and French.
Unique Properties
The Box – Have a seat on the barber chair. Inspired by barbershop checkered floor opening leather box feels like seating on barber chair. The Bottle – The memory of walking into the barber shop. Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open. The Sheet – Share today topic. Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Tags
Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Production Technology
Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Design Challenge
The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves. Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Project Duration
The project started in September 2020 in Shanghai, China and Finished in October 2021.
Operation Flow
Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience. Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter. Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief. Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget. Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Research
The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know. From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed. Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers. Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspiration
From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop. The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Image Credits
All photo credits to Ivie China
Project Overview
The Pompadour Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ivie China was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work The Pompadour Packaging.
Ivie China Press Releases
Journalists and media members can enrich their content with our press releases on Ivie China, available for free use. Journalists, gain instant access to 1 press releases today.
The Pompadour: A Fragrance Inspired by Classic English Barbershops
Ivie China Unveils The Pompadour, a Fragrance Packaging Design Project
Ivie China Newsroom
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