Brand Design
Miga

Brand Design for Today Design Consultants (Shenzhen) Co., Ltd

Miga is a brand offering better aesthetic value, fun, portability, intelligence, and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of the brand identity design optimizes the typeface design and makes the logo more unified, delivers an intuitive brand impression to the user, and refreshes and diversifies the perceived feelings. To stand out from the homogeneous market competition, a new brand identity is conferred to Miga, and designers also make a connection between the logo and the intended elements.

Li Xue - Today Design 2023 Agency Bronze Press Kit № 149802

Download Press Kit № 149802

Download Press Kit № 149802 Brand Design for Today Design Consultants (Shenzhen) Co., Ltd by Li Xue - Today Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Miga by Li Xue   Today Design
Miga by Li Xue Today Design

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Brand Design by Li Xue   Today Design
Brand Design by Li Xue Today Design

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Li Xue   Today Design Miga
Li Xue Today Design Miga

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Li Xue   Today Design Brand Design
Li Xue Today Design Brand Design

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

 Today Design Consultants  Shenzhen  Co   LtdBrand Logo
Today Design Consultants Shenzhen Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Design Newswire
Miga Brand Design Press Releases

Access press releases crafted for Miga in these languages: English.


Press Kit
Miga Brand Design Media Articles

Access our collection of Miga articles, ready for use and offered in languages: French, Hindi, Italian, Dutch, Spanish, Japanese, Russian, Chinese (Mandarin), German, Portuguese, Turkish, Korean, Indonesian, Arabic (Standard) and English.


Unique Properties

MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.

Tags

Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting

Production Technology

The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.

Design Challenge

The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.

Operation Flow

The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.

Research

Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.

Inspiration

E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.

Project Overview

Miga Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Li Xue - Today Design.

 Award Logo
Bronze Recognition

Li Xue - Today Design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Miga Brand Design.

DesignPRWire
Li Xue - Today Design Press Releases

We provide a series of press releases on Li Xue - Today Design that journalists and press members can freely incorporate into their narratives. Unlock 1 press releases now, directly accessible to journalists.


Introducing MIGA: A New Brand Identity for E-Cigarettes

Li Xue - Today Design Unveils MIGA, a Refreshing Brand Identity for E-Cigarettes


Newsroom
Li Xue - Today Design Newsroom

Access Li Xue - Today Design Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 149802. Access Li Xue - Today Design's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. Currently viewing: Press Kit / Media Showcase 149802 for Miga. For extended content, visit Newsroom 343525.

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