Dodoshine
Brand Design for Dodoshine
DodoShine is designed for home appliance brands that use UV sterilization technology. The name is a reference to the Chinese habit of using sunlight to kill germs, promoting a healthy lifestyle and cleverly incorporating ultraviolet technology. Simple font as the Logo, can facilitate the brand recognition. On top of the bold sans serif typeface, the logo adds the serif element favored by fashion brands. Such a design can make the brand present a sunny and slightly fashionable image, helping the brand to accurately position in the market segment.
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Dodoshine by sxdesign
Download 1800 Pixels JPEG Image.
Brand Design by sxdesign
Download 1800 Pixels JPEG Image.
sxdesign Dodoshine
Download 1800 Pixels JPEG Image.
sxdesign Brand Design
Download 1800 Pixels JPEG Image.
Dodoshine Brand Design Press Releases
Discover our press releases for Dodoshine available in the following languages: English.
Dodoshine Brand Design Media Articles
Explore our ready-to-use articles on Dodoshine, available in multiple languages: Italian, German, French, Portuguese, Spanish, Japanese, Russian, Chinese (Mandarin), English, Hindi, Korean, Indonesian, Turkish, Arabic (Standard) and Dutch, for your feature stories.
Unique Properties
Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Tags
logo, shine, logotype, typeface, font
Production Technology
It can be print on the product or marketing material.
Design Challenge
The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Project Duration
The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow
People can see and read it. And then they can understand the meaning of the logo.
Research
The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration
Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Overview
Dodoshine Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit sxdesign.
Bronze Recognition
sxdesign was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Dodoshine Brand Design.
sxdesign Press Releases
Attention press members and journalists: We offer a collection of press releases on sxdesign and their notable work, available for your unrestricted use. Press members can now immediately access 15 press releases.
Introducing Dodoshine: A Fusion of Sunlight Lifestyle and UV Technology
Dodoshine by sxdesign is a brand design that cleverly combines the sunshine lifestyle with UV technology, creating a slightly fashionable image for an appliance brand.
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