Jing Yin Li
Brand Design for Jing Yin Li
Jing Yin Li is a new clothes cleaning and care brand at Chinese market, focusing on providing healthy and slightly luxury lifestyle. It means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching and holding sense of reliability and firmness. By using simple geometric shapes like circles and squares, the logo is simple for consumers to recognize and remember. Meanwhile, for Chinese people, they can read brand name from it, which helps this graphic strongly connected with the brand.
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Jing Yin Li by sxdesign
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Brand Design by sxdesign
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sxdesign Jing Yin Li
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sxdesign Brand Design
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Jing Yin LiBrand Logo
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Jing Yin Li Brand Design Press Releases
Explore press materials for Jing Yin Li, available in languages such as English.
Jing Yin Li Brand Design Media Articles
Our Jing Yin Li articles are prepped and available in these languages: Dutch, Italian, Turkish, Arabic (Standard), German, French, Portuguese, Hindi, English, Spanish, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), ready for your use.
Unique Properties
This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Tags
Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology
Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge
1.balance between conveying certain information and visual identifiability 2.balance between visual identifiability and apply to big and small product in the future
Project Duration
July to November, 2021, at Beijing, Shenzhen
Operation Flow
Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Research
Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration
For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Image Credits
Sxdesign
Project Overview
Jing Yin Li Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
sxdesign was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Jing Yin Li Brand Design.
sxdesign Press Releases
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Introducing the Jing Yin Li Brand Design by sxdesign
sxdesign unveils the visual identity for Jing Yin Li, a new clothes cleaning and care brand, designed to reflect a healthy and slightly luxurious lifestyle, with a focus on pure gravitation and the power of cleanliness. The logo is created using simple geometric shapes, aiming to be eye-catching, reliable, and memorable.
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