Sogno Jewelry Design

Brand Identity System for Sogno

This project aimed to create Sogno's unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno's circle symbolizes a ring, a medium that embodies the special connection between two people (lovers, friends, or family). This circle signifies the creation and development of relationships and building lasting values that connect to Sogno's philosophy of the non-retrogressive cycle, the most basic principle of nature.

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Sogno Jewelry Design by Named

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Brand Identity System by Named

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Named Sogno Jewelry Design

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Named Brand Identity System

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SognoBrand Logo

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Sogno Jewelry Design Brand Identity System Press Releases

Press releases for Sogno Jewelry Design are now accessible in these languages: English.

Sogno Jewelry Design Brand Identity System Media Articles

Leverage our ready-to-publish articles on Sogno Jewelry Design, offered in a range of languages: Chinese (Mandarin), Portuguese, Dutch, Turkish, Korean, Arabic (Standard), Japanese, Spanish, English, Russian, French, German, Italian, Indonesian and Hindi.

Unique Properties

This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.

Tags

Jewelry, Brand, Package, Identity, Symbol

Design Challenge

For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.

Project Duration

The project started in October 2020 in Seoul, and finished in March 2021.

Operation Flow

The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Research

In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.

Inspiration

Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.

Project Overview

Sogno Jewelry Design Brand Identity System has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Named.

Bronze Recognition

Named was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Sogno Jewelry Design Brand Identity System.

Named Press Releases

Explore the world of Named through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 1 press releases for all journalists.

Sogno Jewelry Design Unveils Brand Identity System Inspired by Nature

Sogno Jewelry Design introduces a brand identity system inspired by natural textures, symbolizing trust and lasting values, created by 'Named' from Seoul

Named Newsroom

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