Flatiron
Lamp for Egle
Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.
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Flatiron by MrSmith Studio
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Flatiron Lamp Press Releases
Discover our press releases for Flatiron available in the following languages: English.
Flatiron Lamp Media Articles
Explore our ready-to-use articles on Flatiron, available in multiple languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Russian, Hindi and Korean, for your feature stories.
Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family. The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Image Credits
MrSmith Studio
Project Overview
Flatiron Lamp has been a Golden winner in the Lighting Products and Fixtures Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
MrSmith Studio was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Flatiron Lamp.
MrSmith Studio Press Releases
Access a rich repository of press releases on MrSmith Studio, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 4 press releases today.
Introducing Flatiron: A Stunning Collection of Origami-Inspired Lamps
MrSmith Studio Unveils Flatiron, a Unique Blend of Origami and Architecture
MrSmith Studio Newsroom
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