Eidon Avec
Beer Packaging for China Qingdao Eidon Avec Beer Ltd.
High-quality beer deserves packaging with a compelling narrative, and this is our understanding of the design for this series of beer packaging. To achieve this, we created a storyline for a set of four beer flavors, which serves the illustrations on the packaging. The narrative unfolds from origin to heritage, ultimately bringing the beer across the seas to its current location, creating a cohesive storytelling framework for the brand. Throughout the design process, we made repeated revisions to the characters and details within the visuals, resulting in an unparalleled final product.
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Eidon Avec by Shenzhen Oasis Yves Design Co Ltd
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Beer Packaging by Shenzhen Oasis Yves Design Co Ltd
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Shenzhen Oasis Yves Design Co Ltd Eidon Avec
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Shenzhen Oasis Yves Design Co Ltd Beer Packaging
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China Qingdao Eidon Avec Beer Ltd Brand Logo
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Eidon Avec Beer Packaging Press Releases
Press resources for Eidon Avec are offered in several languages: English.
Eidon Avec Beer Packaging Media Articles
Leverage our ready-to-publish articles on Eidon Avec, offered in a range of languages: Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean and Russian.
Unique Properties
We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements. In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Tags
Craft beer design，China design，illustration design
Production Technology
In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Design Challenge
The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Project Duration
The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Research
In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research. First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance. Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiration
We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Project Overview
Eidon Avec Beer Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Shenzhen Oasis Yves Design Co.,Ltd.
Bronze Recognition
Shenzhen Oasis Yves Design Co.,Ltd was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Eidon Avec Beer Packaging .
Shenzhen Oasis Yves Design Co.,Ltd Press Releases
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Introducing Eidon Avec: A Mythical Beer Collection
Shenzhen Oasis Yves Design Co.,Ltd Unveils Unique Beer Packaging Inspired by European Mythologies
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