3D Product Animation
Freeway Loud

3D Product Animation for Morgan Studio

We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process. The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.

Mateus Morgan 2024 Agency Silver Press Kit № 156123

Download Press Kit № 156123

Download Press Kit № 156123 3D Product Animation for Morgan Studio by Mateus Morgan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Freeway Loud by Mateus Morgan
Freeway Loud by Mateus Morgan

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

3D Product Animation by Mateus Morgan
3D Product Animation by Mateus Morgan

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Mateus Morgan Freeway Loud
Mateus Morgan Freeway Loud

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Mateus Morgan 3D Product Animation
Mateus Morgan 3D Product Animation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Morgan Studio Design Team Photo
Morgan Studio Design Team Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

Morgan StudioBrand Logo
Morgan StudioBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Morgan Studio Corporate Logo
Morgan Studio Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Freeway Loud 3D Product Animation Press Releases

Explore press materials for Freeway Loud, available in languages such as English.


Press Kit
Freeway Loud 3D Product Animation Media Articles

Ready-to-feature articles on Freeway Loud are available in these languages: English, Italian, Spanish, German, Dutch, Portuguese, French, Chinese (Mandarin), Turkish, Korean, Russian, Hindi, Arabic (Standard), Indonesian and Japanese, for your convenience.


Unique Properties

The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.

Tags

shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi

Production Technology

The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.

Design Challenge

The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.

Project Duration

The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.

Operation Flow

The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

Research

The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

Inspiration

We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.

Project Overview

Freeway Loud 3D Product Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Mateus Morgan.

Morgan Studio Design Team Photo Award Logo
Silver Recognition

Mateus Morgan was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Freeway Loud 3D Product Animation.

DesignPRWire
Mateus Morgan Press Releases

Journalists and media members can enrich their content with our press releases on Mateus Morgan, available for free use. Journalists can access 7 press releases immediately, ready for your use.


Introducing Freeway Loud: A Futuristic 3D Product Animation of Footwear

Mateus Morgan Unveils Innovative 3D Product Animation "Freeway Loud"


Morgan Studio Design Team Photo
Mateus Morgan Newsroom

Find inspiration and award-winning creativity within the Mateus Morgan Newsroom.

You are currently viewing Media Showcase № 156123. Access Mateus Morgan's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are exploring Press Kit / Media Showcase 156123 for Freeway Loud. More resources can be found in Newsroom 236499.

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