Motion Design for RingCentral
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.
Download Press Kit № 119618
Download Press Kit № 119618 Motion Design for RingCentral by Not Real to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Explore press materials for RingCentral Message Video Phone, available in languages such as English.
Ready-to-feature articles on RingCentral Message Video Phone are available in these languages: German, Turkish, Arabic (Standard), Hindi, Indonesian, Portuguese, Italian, French, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), English and Spanish, for your convenience.
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
animation, design, 3D, CGI, ringcentral, video, software, motion graphics
It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates. Virtual communication tools became heroes in the everyday routine. Work can find us anywhere, anytime. The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app. The user was represented subjectively through hyper-realistic environments. The product, through the app's interface. The concepts, through more abstract scenes.
The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
It's a video with no interaction or special operative instructions. Just hit Play!
This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end. The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
The video needed to communicate the user point of view, the product itself and some worthy features. The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
RingCentral Message Video Phone Motion Design has been a Silver winner in the Movie, Video and Animation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Not Real was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work RingCentral Message Video Phone Motion Design.
Journalists and media members can enrich their content with our press releases on Not Real, available for free use. Available now: 1 press releases ready for immediate access by journalists.
NotReal Unveils Innovative Video Showcasing RingCentral's Business Communications Platform
Find inspiration and award-winning creativity within the Not Real Newsroom.
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