Lax
Branding for Written and Drawn Studio
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
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Download Press Kit № 158898 Branding for Written and Drawn Studio by Jonathan Ramirez to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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LAX by Jonathan Ramirez
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Branding by Jonathan Ramirez
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Jonathan Ramirez LAX
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Jonathan Ramirez Branding
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Jonathan Ramirez Design Team Photo
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Written and Drawn StudioBrand Logo
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Jonathan Ramirez Interview
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Lax Branding Press Releases
Our Lax press releases are ready in languages: English, for your convenience.
Lax Branding Media Articles
Our Lax articles are prepped and available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi, ready for your use.
Unique Properties
Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Tags
Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology
This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge
Craft something distinctive that articulates the technology, costumer care and digitalization
Project Duration
Strategy; one week Creativity: 2 weeks Designing: 1 Week
Operation Flow
This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Research
This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration
The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Image Credits
Directora Creativa: Juliana Betancur Head of Art: Jonathan Ramirez Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Project Overview
Lax Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Jonathan Ramirez was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Lax Branding.
Jonathan Ramirez Press Releases
Journalists and media members can enrich their content with our press releases on Jonathan Ramirez, available for free use. Available now: 2 press releases ready for immediate access by journalists.
Introducing Lax: A Modern Branding Design for Data and CRM Company
Jonathan Ramirez Unveils the Lax Branding Design
Jonathan Ramirez Newsroom
Step into Jonathan Ramirez Newsroom for a showcase of exemplary design and recognized projects.
