Lax
Branding for Written and Drawn Studio
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
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Download Press Kit № 158898 Branding for Written and Drawn Studio by Jonathan Ramirez to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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LAX by Jonathan Ramirez
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Branding by Jonathan Ramirez
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Jonathan Ramirez LAX
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Jonathan Ramirez Branding
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Written and Drawn Design Team Photo
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Written and Drawn StudioBrand Logo
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Written and Drawn Corporate Logo
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Jonathan Ramirez Interview
Media Resource: Tap into our exclusive interview with Jonathan Ramirez, approx. 915 words, free for article integration. Download your copy now. Access Jonathan Ramirez Interview Now.
Lax Branding Press Releases
Discover our press releases for Lax available in the following languages: English.
Lax Branding Translations
Bringing Lax closer to you with translations in multiple languages: Branding EN, Handelsmerk AF, Identitet i Markës SQ, ብራንዲንግ AM, الهوية التجارية AR, Բրենդինգ HY, ব্ৰেণ্ডিং AS, Brendinq AZ, Marka-identitatea EU, Брэндынг BE, ব্র্যান্ডিং BN, Brendiranje BS, Брандинг BG, ဘရန်ဒင် MY, Imatge de marca CA, Branding CEB, Kupanga Chizindikiro cha Kampani NY, 品牌設計 ZY, 品牌设计 ZH, Marcatura CO, Brendiranje HR, Branding CS, Branding DA, Branding NL, Markofarado EO, Bränding ET, Brändäys FI, Image de marque FR, Branndadh GD, Identidade de Marca GL, ბრენდინგი KA, Branding DE, Ταυτότητα Επωνυμίας EL, Marca Ñemoheñói GN, બ્રાન્ડિંગ GU, Imaj Mak HT, Ƙirƙirar Alama HA, Hoʻokumu Palena HAW, מיתוג HE, ब्रांडिंग HI, Kev Tsim Hom Lag Luam HMN, Márkaépítés HU, Vörumerkjagerð IS, Ịkpụ Akara Azụmahịa IG, Branding ID, Brandáil GA, Branding IT, ブランディング JA, Branding JV, ಬ್ರಾಂಡಿಂಗ್ KN, Брендинг KK, ម៉ាកយីហោ KM, Gushushanya Ikirango RW, 브랜딩 KO, براندینگ KU, Брендинг KY, ການສ້າງຍີ່ຫໍ້ LO, Insignia LA, Brendings LV, Brendingas LT, Branding LB, Брендирање MK, Fanamafisana Mari-pihariana MG, Penjenamaan MS, ബ്രാൻഡിംഗ് ML, Identità tal-Marka MT, Waitohu MI, ब्रँडिंग MR, Брэндинг MN, ब्रान्डिङ NE, Branding NO, Merkevarebygging NB, Identitat de Marca OC, ବ୍ରାଣ୍ଡିଂ OR, برانډینګ PS, برندسازی FA, Branding PL, Branding PT, ਬ੍ਰਾਂਡਿੰਗ PA, Marca Kamachiy QU, Branding RO, Брендинг RU, Fa'ailogaina SM, ब्रांडिंग SA, Brendiranje SR, Chimiro SN, برانڊنگ SD, සන්නාමකරණය SI, Brandovanie SK, Oblikovanje blagovne znamke SL, Sumadaynta SO, Tlhophiso ya Lebitso la Kgwebo ST, Branding ES, Branding SU, Ujenzi wa Chapa SW, Varumärkesdesign SV, Branding TL, Брендсозӣ TG, பிராண்டிங் TA, Брендинг TT, బ్రాండింగ్ TE, การสร้างแบรนด์ TH, ཚོང་རྟགས་གསར་བཟོ། BO, ብራንዲንግ TI, Marka Kimliği TR, Brendleşdirme TK, Брендинг UK, برانڈنگ UR, ماركا لايىھەلەش UG, Brendlash UZ, Nhận Diện Thương Hiệu VI, Brandio CY, Branding FY, Ukwakha iBrand XH, בראַנדינג YI, Ìṣàmì YO, Ukwakha Uphawu ZU.
Lax Branding Media Articles
Our articles on Lax, prepared for immediate use, are offered in several languages, including English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi.
Unique Properties
Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Tags
Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology
This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge
Craft something distinctive that articulates the technology, costumer care and digitalization
Project Duration
Strategy; one week Creativity: 2 weeks Designing: 1 Week
Operation Flow
This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Research
This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration
The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Image Credits
Directora Creativa: Juliana Betancur Head of Art: Jonathan Ramirez Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Project Overview
Lax Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Jonathan Ramirez was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Lax Branding.
Jonathan Ramirez Press Releases
Attention press members and journalists: We offer a collection of press releases on Jonathan Ramirez and their notable work, available for your unrestricted use. Press members can now immediately access 2 press releases.
Introducing Lax: A Modern Branding Design for Data and CRM Company
Jonathan Ramirez Unveils the Lax Branding Design
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