Go Training Institution
Branding for SEETHINK
It is branding design for a training institution of Chinese GO. Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
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Download Press Kit № 89233 Branding for SEETHINK by Seethink to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Go Training Institution by Seethink
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Branding by Seethink
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Seethink Go Training Institution
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Seethink Branding
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Seethink Design Team Photo
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SEETHINKBrand Logo
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Seethink Corporate Logo
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Seethink Interview
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Go Training Institution Branding Press Releases
Explore press materials for Go Training Institution, available in languages such as English.
Go Training Institution Branding Media Articles
Our articles on Go Training Institution, prepared for immediate use, are offered in several languages, including English, Spanish, Chinese (Mandarin), Hindi, French, Portuguese, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Italian, German, Dutch and Korean.
Unique Properties
This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Tags
Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology
Digital printing, Laser engraving etc.
Design Challenge
Finding the balance between traditional serious elements and modern young style to be suitable for children. Promoting Chinese culture via visual language in a special and easy way.
Project Duration
The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow
The institution is a good place to see the achievement and feel the atmosphere.
Research
Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Image Credits
Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
Project Overview
Go Training Institution Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Seethink was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Go Training Institution Branding.
Seethink Press Releases
Discover Seethink's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 1 press releases now, directly accessible to journalists.
Seethink Unveils Branding Design for Go Training Institution
Seethink introduces a visual identity system for Eastart, a training institution of Chinese Go, aiming to promote traditional culture and engage young enthusiasts.
Seethink Newsroom
Dive into Seethink Newsroom to explore celebrated designs and projects.
