'Extra Melty Upgrade' by Cindy Fu: Innovation in Mint Package

Extra Melty Upgrade

Mint Package for Cindy Fu

The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.

Cindy Fu 2024 Agency Bronze Press Kit № 160786

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Extra Melty Upgrade by Cindy Fu

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Mint Package by Cindy Fu

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Cindy Fu Extra Melty Upgrade

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Cindy Fu Mint Package

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Extra Melty Upgrade Mint Package Press Releases

Discover our press releases for Extra Melty Upgrade available in the following languages: English.

Extra Melty Upgrade Mint Package Media Articles

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Unique Properties

Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product. It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow. You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling. We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.

Design Challenge

We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.

Project Duration

6 months in Shanghai,China

Inspiration

The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.

Image Credits

ShinyBay Design

Project Overview

Extra Melty Upgrade Mint Package has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Cindy Fu was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Extra Melty Upgrade Mint Package.

Cindy Fu Press Releases

Media members, dive into our press releases on Cindy Fu's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.

Extra Melty Upgrade Unveiled by Designer Cindy Fu

Designer Cindy Fu unveils the Mint Package, a stress-relieving design concept inspired by the idea of 'melting snow'.

Cindy Fu Newsroom

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