Texture Maker
Rebranding for Texture Maker Enterprise Co., Ltd.
Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Download Press Kit № 165552
Download Press Kit № 165552 Rebranding for Texture Maker Enterprise Co., Ltd. by Cheng-Hui Chiu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Texture Maker by Cheng Hui Chiu
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Rebranding by Cheng Hui Chiu
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Cheng Hui Chiu Texture Maker
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Cheng Hui Chiu Rebranding
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Texture Maker Enterprise Co Ltd Brand Logo
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Texture Maker Rebranding Press Releases
Press releases for Texture Maker are now accessible in these languages: English.
Texture Maker Rebranding Translations
Offering a diversity of language options for Texture Maker translations: Rebranding EN, Herbemerking AF, Rimarkimi SQ, ብራንድ እንደገና መገንባት AM, إعادة العلامة التجارية AR, Ռեբրենդինգ HY, পুনৰ ব্ৰেণ্ডিং AS, Rebrendinq AZ, Markaberritze EU, Рэбрэндынг BE, রিব্র্যান্ডিং BN, Rebrendiranje BS, Ребрандиране BG, အမှတ်တံဆိပ်ပြန်လည်တည်ဆောက်ခြင်း MY, Rebranding CA, Pagbag-o sa Brand CEB, Kukonzanso Chizindikiro NY, 品牌重塑 ZY, 品牌重塑 ZH, Rinnuvamentu di Marca CO, Rebrendiranje HR, Rebrandování CS, Rebranding DA, Rebranding NL, Remarkigo EO, Rebränding ET, Uudelleenbrändäys FI, Refonte de marque FR, Ath-bhrandadh GD, Renovación de Marca GL, რებრენდინგი KA, Rebranding DE, Επαναπροσδιορισμός Επωνυμίας EL, Ñemoambue Terajoapy GN, રિબ્રાન્ડિંગ GU, Rebrandaj HT, Sake Fasalin Alama HA, Hoʻohou Kikohoʻe HAW, מיתוג מחדש HE, रीब्रांडिंग HI, Kev Tsim Hom Lag Luam Tshiab HMN, Arculatváltás HU, Endurmerking IS, Nrụgharị Akara IG, Rebranding ID, Athbhrandáil GA, Rebranding IT, リブランディング JA, Rebranding JV, ಮರುಬ್ರಾಂಡಿಂಗ್ KN, Ребрендинг KK, ការរចនាម៉ាកយីហោឡើងវិញ KM, Guhindura Ikirango RW, 리브랜딩 KO, نوێکردنەوەی براند KU, Ребрендинг KY, ການສ້າງແບຣນໃໝ່ LO, Reformatio Notae Mercatoriae LA, Rebrendošana LV, Rebrending LT, Rebranding LB, Ребрендирање MK, Fanavaozana Marika MG, Penjenamaan Semula MS, പുനർബ്രാൻഡിംഗ് ML, Tibdil tal-Marka MT, Whakahou Waitohu MI, रिब्रँडिंग MR, Ребрендинг MN, पुनर्ब्रान्डिङ NE, Rebranding NO, Rebranding NB, Recambiament de Marca OC, ପୁନଃବ୍ରାଣ୍ଡିଂ OR, ریبرانډینګ PS, بازطراحی برند FA, Rebranding PL, Rebranding PT, ਰੀਬ੍ਰਾਂਡਿੰਗ PA, Marca Musuqyachiy QU, Rebrandare RO, Ребрендинг RU, Toe Fa'afouina o le Fa'ailoga SM, पुनर्ब्रान्डिङ् SA, Rebrendiranje SR, Kugadzirisa Chiyeuchidzo SN, ري برانڊنگ SD, නැවත සන්නාමකරණය SI, Rebranding SK, Preoblikovanje blagovne znamke SL, Dib-u-Astaamaha SO, Ntjhafatso ya Lesupa ST, Rediseño de Marca ES, Rebranding SU, Uumbaji Upya wa Chapa SW, Omprofilering SV, Muling Pagmamarka TL, Навсозии бренд TG, மறுபிராண்டிங் TA, Ребрендинг TT, రీబ్రాండింగ్ TE, รีแบรนด์ดิ้ง TH, ཚོང་རྟགས་གསར་སྒྱུར། BO, ዳግማይ ምልክታዊ ምስሊ TI, Yeniden Markalaşma TR, Täzeden markalandyrmak TK, Ребрендинг UK, ری برانڈنگ UR, قايتا ماركىلاش UG, Rebrending UZ, Tái Định Vị Thương Hiệu VI, Ailfrando CY, Rebrandzjen FY, Ukwenziwa kabusha kwesazisi XH, רעברענדינג YI, Àtúnṣe Àmì-ìṣòwò YO, Ukwakha Kabusha Uphawu ZU, to suit your project's needs.
Texture Maker Rebranding Media Articles
Utilize our prepared articles to feature Texture Maker, available in the languages: Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German, Spanish, Turkish, Dutch and Indonesian.
Unique Properties
Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags
Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Production Technology
Adobe Creative Suite, Co-create Workshop
Design Challenge
1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research. 2. Our broad range of products and services made it difficult to craft a clear, unified message. 3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Project Duration
The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operation Flow
This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Research
Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiration
This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Image Credits
Food Photography by Oni Lai Photo Studio / Factory Photography by Lee Juan Show / Exhibition Design by CHEN-MEI DESIGN
Project Overview
Texture Maker Rebranding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Cheng-Hui Chiu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Texture Maker Rebranding.
Cheng-Hui Chiu Press Releases
Discover Cheng-Hui Chiu's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
Texture Maker Unveils Award-Winning Rebranding to Elevate Global Food Innovation
Cheng-Hui Chiu and Process Taipei have reimagined Texture Maker's brand identity, blending food science and creative design to support global expansion, with the new visual system debuting at iba 2025 in Düsseldorf after winning the Silver A' Design Award for outstanding expertise and innovation.
Cheng-Hui Chiu Newsroom
Cheng-Hui Chiu Newsroom is your gateway to exploring acclaimed design and award-winning works.
