Woonwaard
Rebranding for REBRANDT® — Dutch Masters in Rebranding
Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.
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Woonwaard by Ruud Winder
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Rebranding by Ruud Winder
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Ruud Winder Woonwaard
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Ruud Winder Rebranding
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Ruud Winder Design Team Photo
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REBRANDT Dutch Masters in RebrandingBrand Logo
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Ruud Winder Corporate Logo
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Ruud Winder Interview
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Woonwaard Rebranding Press Releases
Press resources for Woonwaard are offered in several languages: English.
Woonwaard Rebranding Media Articles
Ready for your features: articles on Woonwaard in various languages, including English, French, Portuguese, Spanish, Hindi, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Arabic (Standard), Italian, Dutch, German and Turkish.
Unique Properties
The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Tags
rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology
It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge
The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Project Duration
3-4 Months region Amsterdam, The Netherlands
Operation Flow
DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Research
The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration
Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Image Credits
All rights REBRANDT®
Project Overview
Woonwaard Rebranding has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ruud Winder was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Woonwaard Rebranding.
Ruud Winder Press Releases
For journalists seeking engaging content: Explore our press releases featuring Ruud Winder's work, freely available for incorporation into your stories. Immediate access is granted to 5 press releases for all journalists.
Woonwaard Rebranding: A Sustainable and Inclusive Identity
Renowned designer Ruud Winder unveils the modern, yet serene rebranding of Woonwaard, the largest housing association in the Netherlands, reflecting diversity and sustainability.
Ruud Winder Newsroom
Find inspiration and award-winning creativity within the Ruud Winder Newsroom.
