Massaya

Packaging for BRANDiT.

Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.

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Massaya by Vicken Demirdjian BRANDIT

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Packaging by Vicken Demirdjian BRANDIT

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Vicken Demirdjian BRANDIT Massaya

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Vicken Demirdjian BRANDIT Packaging

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BRANDiT Brand Logo

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Vicken Demirdjian - BRANDIT. Interview

Available for Journalists: An in-depth interview with Vicken Demirdjian - BRANDIT., around 331 words, ready for complimentary use in your articles. Download it today. Access Vicken Demirdjian - BRANDIT. Interview Now.

Massaya Packaging Press Releases

Explore press materials for Massaya, available in languages such as English.

Massaya Packaging Media Articles

Ready for your features: articles on Massaya in various languages, including English, Spanish, Japanese, German, Dutch, Italian, Russian, Chinese (Mandarin), Hindi, French, Portuguese, Turkish, Arabic (Standard), Indonesian and Korean.

Unique Properties

Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.

Tags

WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL

Production Technology

After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.

Design Challenge

The biggest challenge was to transform the concept into a functional design.

Project Duration

Winter 2013

Operation Flow

The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.

Research

We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they produced during the Christmas season.

Inspiration

Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common feeling of heritage when you approach fine books and fine wine.

Image Credits

Vicken Demirdjian

Project Overview

Massaya Packaging has been a Iron winner in the Packaging Design award category in the year 2013 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Vicken Demirdjian - BRANDIT. was recognized with the coveted Iron A' Design Award in 2014, a testament to excellence of their work Massaya Packaging.

Vicken Demirdjian - BRANDIT. Press Releases

Access a rich repository of press releases on Vicken Demirdjian - BRANDIT., offered to press and media professionals for unrestricted use in their stories. Available now: 1 press releases ready for immediate access by journalists.

Introducing Massaya: A Unique Reusable Wine Packaging Design

Discover the innovative Massaya wine packaging design by Vicken Demirdjian - BRANDIT, a horizontal, reusable package inspired by vintage books, perfect for wine enthusiasts.

Vicken Demirdjian - BRANDIT. Newsroom

Discover outstanding design and award-winning initiatives in the Vicken Demirdjian - BRANDIT. Newsroom.