New Year Gift
Packaging for Baidu Online Network Technology (Beijing) Co., Ltd
This gift design combines traditional Chinese crafts with modern life and aesthetic interests. Its outer packing adopts bamboo weaving technique and can be recycled and reused. The bellyband, an ink and wash painting of tiger, can be made into a tiger cap for children, reducing the waste of packaging resources. The calendar for woodblock engraving and traditional New Year painting plates make users feel the charm of the thousand year long intangible cultural heritage through interesting operation.
Download Press Kit № 137355
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New Year Gift by Baidu Online Network Technology Beijing Co Ltd
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Packaging by Baidu Online Network Technology Beijing Co Ltd
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Baidu Online Network Technology Beijing Co Ltd New Year Gift
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Baidu Online Network Technology Beijing Co Ltd Packaging
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New Year Gift Packaging Press Releases
Explore press materials for New Year Gift, available in languages such as English.
New Year Gift Packaging Media Articles
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Unique Properties
It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture. The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving. Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
Tags
Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
Production Technology
Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
Design Challenge
Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
Project Duration
The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
Operation Flow
Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
Research
Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
Inspiration
Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
Project Overview
New Year Gift Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Baidu Online Network Technology (Beijing) Co., Ltd.
Iron Recognition
Baidu Online Network Technology (Beijing) Co., Ltd was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work New Year Gift Packaging.
Baidu Online Network Technology (Beijing) Co., Ltd Press Releases
Explore the world of Baidu Online Network Technology (Beijing) Co., Ltd through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 7 press releases are available right now.
Introducing the New Year Gift: A Celebration of Traditional Chinese Culture
Baidu Online Network Technology (Beijing) Co., Ltd presents a unique gift box inspired by intangible cultural heritage, blending ancient crafts with modern design, released in January 2022 in China.
Baidu Online Network Technology (Beijing) Co., Ltd Newsroom
Access Baidu Online Network Technology (Beijing) Co., Ltd Newsroom to delve into the world of top-tier design and accolades.
