DouChaSai
Tea for 7654321 Studio
A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu".
Download Press Kit № 98146
Download Press Kit № 98146 Tea for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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DouChaSai by 7654321 Studio
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Tea by 7654321 Studio
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7654321 Studio DouChaSai
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7654321 Studio Tea
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7654321 Studio Interview
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DouChaSai Tea Press Releases
Press releases tailored for DouChaSai are available in the languages: English.
DouChaSai Tea Media Articles
Ready-to-feature articles on DouChaSai are available in these languages: Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Italian, Dutch, Chinese (Mandarin), Korean, German, French, Portuguese, Hindi, Spanish and English, for your convenience.
Unique Properties
A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Tags
Tea, Tea Competition
Production Technology
Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Project Duration
The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow
Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Research
Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful. Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration
According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Overview
DouChaSai Tea has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit 7654321 Studio.
Bronze Recognition
7654321 Studio was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work DouChaSai Tea.
7654321 Studio Press Releases
Access a rich repository of press releases on 7654321 Studio, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 2 press releases.
Introducing DouChaSai: A Unique Tea Packaging Design Inspired by Chinese Calligraphy
7654321 Studio Unveils DouChaSai, a Packaging Design Inspired by the Ancient Chinese Tea Competition
7654321 Studio Newsroom
Access 7654321 Studio Newsroom to delve into the world of top-tier design and accolades.
