Cilly

Beverage for Guangzhou Cheung Ying Design Co., Ltd.

The rosa roxburghii juice exclusively intended for young people which is called “Cilly” and supplying daily vitamin C energy. The overall design is created from the perspective of trendy and play, combined with the pop art, the brand name is symbolized and upgraded. In order to better highlight the nutritional value of rosa roxburghii, the product name tilting in the center of the can is presented by graffiti being the vision, combined with the abstract dynamic effect of splashing the juice, which makes the body of the can with more artistic layering and visual impact.

Download Press Kit № 110699

Download Press Kit № 110699 Beverage for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Cilly by Guangzhou Cheung Ying Design Co Ltd

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Beverage by Guangzhou Cheung Ying Design Co Ltd

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Guangzhou Cheung Ying Design Co Ltd Cilly

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Guangzhou Cheung Ying Design Co Ltd Beverage

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Guangzhou Cheung Ying Design Co Ltd Brand Logo

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Cilly Beverage Press Releases

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Cilly Beverage Media Articles

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Unique Properties

PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.

Tags

Rosa Roxburghii Juice,Young Brand,Beverage Packaging

Production Technology

The design material is made of aluminum can.

Design Challenge

The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.

Project Duration

The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.

Operation Flow

The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.

Research

Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.

Inspiration

The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.

Project Overview

Cilly Beverage has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..

Bronze Recognition

Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Cilly Beverage.

Guangzhou Cheung Ying Design Co., Ltd. Press Releases

Media members, dive into our press releases on Guangzhou Cheung Ying Design Co., Ltd.'s work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 7 press releases are available right now.

Cilly Beverage Packaging Design Unveiled by Guangzhou Cheung Ying Design Co., Ltd.

Guangzhou Cheung Ying Design Co., Ltd. introduces the innovative Cilly beverage packaging design, targeting young consumers with a trendy and artistic approach, filling the gap in the market for a healthy and nutritious drink option.

Guangzhou Cheung Ying Design Co., Ltd. Newsroom

Guangzhou Cheung Ying Design Co., Ltd. Newsroom is your gateway to exploring acclaimed design and award-winning works.