Packaging
Yanghe Personal Letters Baijiu

Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD

Yanghe Personal Letters Chinese Baijiu was made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this fine ecological environment brings a Baijiu with a unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present local ecological environment of Yanghe Distillery. The outer packaging uses environment-friendly corrugated paper to form the shape of local mountain, and the bottle of this Baijiu is designed after mountain as well.

Wen Liu 2021 Agency Bronze Press Kit № 110714

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Download Press Kit № 110714 Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yanghe Personal Letters Baijiu by Wen Liu
Yanghe Personal Letters Baijiu by Wen Liu

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Packaging by Wen Liu
Packaging by Wen Liu

Download 1800 Pixels JPEG Image.

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Wen Liu Yanghe Personal Letters Baijiu
Wen Liu Yanghe Personal Letters Baijiu

Download 1800 Pixels JPEG Image.

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Wen Liu Packaging
Wen Liu Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Wen Liu Design Team Photo
Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

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Yanghe Personal Letters Baijiu Packaging Press Releases

Discover our press releases for Yanghe Personal Letters Baijiu available in the following languages: English.


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Yanghe Personal Letters Baijiu Packaging Media Articles

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Unique Properties

This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.

Tags

Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle

Production Technology

1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup. 2.Box:Adopting environmental corrugated paper and wrapped with paper cover.

Design Challenge

"Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.

Project Duration

The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.

Operation Flow

Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.

Research

This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.

Inspiration

The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.

Image Credits

Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.

Project Overview

Yanghe Personal Letters Baijiu Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

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Bronze Recognition

Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yanghe Personal Letters Baijiu Packaging.

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Wen Liu Press Releases

Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Instantly access 33 press releases, available exclusively for journalists.


Yanghe Personal Letters Baijiu: A Unique Packaging Design Inspired by Chinese Culture and Nature

Wen Liu's Exquisite Packaging Design for Yanghe Personal Letters Baijiu


Wen Liu Design Team Photo
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You are currently viewing Media Showcase № 110714. Check out Wen Liu's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. This is Press Kit / Media Showcase 110714 featuring the Yanghe Personal Letters Baijiu. For more in-depth materials, see Newsroom 249896.

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