Liu Fangling

Pickled Radish for Enshi Shidahao Modern Agricultural Industry Co., Ltd.

The idea for the gift box was inspired by the brand's founder, Liu Fangling, and his family's story about making pickled turnips. The package depicts a mother and daughter planting turnips in the wild and living in harmony with plants and animals. In packaging and similar products form a significant visual difference. The shape of radish is adopted in the inner box, which is reminiscent of the vivid scene of the rising of radish one by one, strengthening the natural, healthy and interesting experience of the product, and greatly enhancing the sense of quality of purchase and gift.

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Download Press Kit № 111775 Pickled Radish for Enshi Shidahao Modern Agricultural Industry Co., Ltd. by Pufine Creative to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Liu Fangling by Pufine Creative

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Pickled Radish by Pufine Creative

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Pufine Creative Liu Fangling

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Pufine Creative Pickled Radish

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Enshi Shidahao Modern Agricultural Industry Co Ltd Brand Logo

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Liu Fangling Pickled Radish Press Releases

For Liu Fangling, find press releases in a variety of languages: English.

Liu Fangling Pickled Radish Media Articles

Utilize our prepared articles to feature Liu Fangling, available in the languages: Spanish, English, Italian, German, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), French, Turkish, Arabic (Standard), Dutch, Indonesian and Hindi.

Unique Properties

Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.

Tags

Gift box, packaging, food, pickles, natural, healthy, quality, radish.

Production Technology

The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.

Design Challenge

The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.

Project Duration

Completed in 2018 1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period. 2. 2019 The brand was interviewed and reported by China Central Television. 3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition". 4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019 5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition

Operation Flow

Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.

Research

Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.

Inspiration

The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.

Project Overview

Liu Fangling Pickled Radish has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Pufine Creative.

Iron Recognition

Pufine Creative was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Liu Fangling Pickled Radish.

Pufine Creative Press Releases

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Introducing Liu Fangling: A Pickled Radish Packaging Design by Pufine Creative

Pufine Creative Unveils Innovative Pickled Radish Packaging Design Inspired by Tradition and Nature

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