Thorn Metamorphosis
Product Animation for QZENS Furniture - Art - Design
Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.
Download Press Kit № 170360
Download Press Kit № 170360 Product Animation for QZENS Furniture - Art - Design by QZENS Furniture - Art - Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention enterprise|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Thorn Metamorphosis by QZENS Furniture Art Design
Download 1800 Pixels JPEG Image.
Product Animation by QZENS Furniture Art Design
Download 1800 Pixels JPEG Image.
QZENS Furniture Art Design Thorn Metamorphosis
Download 1800 Pixels JPEG Image.
QZENS Furniture Art Design Product Animation
Download 1800 Pixels JPEG Image.
QZENS Furniture Art Design Design Team Photo
Download 1800 Pixels JPEG Image.
QZENS Furniture Art DesignBrand Logo
Download 1800 Pixels JPEG Image.
QZENS Furniture Art Design Corporate Logo
Download 1800 Pixels JPEG Image.
Thorn Metamorphosis Product Animation Press Releases
Press releases tailored for Thorn Metamorphosis are available in the languages: English.
Unique Properties
Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Tags
Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology
Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge
Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Project Duration
The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow
The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Research
The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration
Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Image Credits
Tuna ÜNALAN Yağız ORAL Yılmaz DOĞAN
Project Overview
Thorn Metamorphosis Product Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
QZENS Furniture - Art - Design was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Thorn Metamorphosis Product Animation.
QZENS Furniture - Art - Design Press Releases
We provide a series of press releases on QZENS Furniture - Art - Design that journalists and press members can freely incorporate into their narratives. Journalists, gain instant access to 1 press releases today.
QZENS Furniture's "Thorn Metamorphosis" Wins Silver at 2025 A' Design Awards for Cinematic Product Animation
QZENS Furniture - Art - Design has been honored with the Silver A' Design Award in the Movie, Video and Animation Design category for "Thorn Metamorphosis," a cinematic animation inspired by nature's transformative power, completed between New York and Ankara and unveiled in July 2024 to celebrate resilience and beauty through adversity.
QZENS Furniture - Art - Design Newsroom
Access QZENS Furniture - Art - Design Newsroom to delve into the world of top-tier design and accolades.
