Ballantines 17

Gift Packaging for Li-Shang Printing Co., Ltd

In order to create a rigid box that embodies the atmosphere of an altar this design has a moving mechanism that allows the book to rise up on the gold stage as the lid lies down to reveal the liquor and the whisky bible. Samples of spices contain the flavors of the whisky to enrich the sense of smell and elevate the value of the liquor. The presentation of graphics and objects are in a sequence to trigger different senses. Users see then touch and smell to create an interactive experience.

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Ballantines 17 by Li Shang Printing Co Ltd

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Gift Packaging by Li Shang Printing Co Ltd

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Li Shang Printing Co Ltd Ballantines 17

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Li Shang Printing Co Ltd Gift Packaging

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Ballantines 17 Gift Packaging Press Releases

Explore press materials for Ballantines 17, available in languages such as English.

Ballantines 17 Gift Packaging Media Articles

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Unique Properties

As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.

Tags

whisky, packaging, liquor packaging, creative packaging

Production Technology

Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.

Design Challenge

The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.

Project Duration

The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.

Operation Flow

When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.

Research

With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects. We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.

Inspiration

Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.

Image Credits

Image #1: Photographer Yi-Han Pan, 2021. Image #2: Photographer Yi-Han Pan, 2021. Image #3: Photographer Yi-Han Pan, 2021. Image #4: Photographer Yi-Han Pan, 2021. Video: Editor Yi-Han Pan, 2021.

Project Overview

Ballantines 17 Gift Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Li-Shang Printing Co., Ltd was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Ballantines 17 Gift Packaging.

Li-Shang Printing Co., Ltd Press Releases

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Ballantines 17 Limited Edition Gift Packaging Unveiled by Li-Shang Printing Co., Ltd

Li-Shang Printing Co., Ltd introduces the limited edition Ballantines 17 gift packaging, celebrating the whisky's 7th win as the 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible, featuring a unique interactive design and sensory experience.

Li-Shang Printing Co., Ltd Newsroom

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