Insecta Iridesse

Print Sales Catalogue for Plus Collaboratives

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

Download Press Kit № 131277

Download Press Kit № 131277 Print Sales Catalogue for Plus Collaboratives by Plus Collaboratives to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Insecta Iridesse by Plus Collaboratives

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Print Sales Catalogue by Plus Collaboratives

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Plus Collaboratives Insecta Iridesse

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Plus Collaboratives Print Sales Catalogue

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Insecta Iridesse Print Sales Catalogue Press Releases

Access press releases crafted for Insecta Iridesse in these languages: English.

Insecta Iridesse Print Sales Catalogue Media Articles

Our articles on Insecta Iridesse, prepared for immediate use, are offered in several languages, including Hindi, Spanish, German, French, Portuguese, Korean, Russian, Chinese (Mandarin), English, Japanese, Dutch, Italian, Indonesian, Turkish and Arabic (Standard).

Unique Properties

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

Tags

Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs

Production Technology

The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.

Design Challenge

Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.

Project Duration

The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.

Operation Flow

The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.

Research

Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.

Inspiration

This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.

Image Credits

Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.

Project Overview

Insecta Iridesse Print Sales Catalogue has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Plus Collaboratives was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Insecta Iridesse Print Sales Catalogue.

Plus Collaboratives Press Releases

Attention press members and journalists: We offer a collection of press releases on Plus Collaboratives and their notable work, available for your unrestricted use. Now available: Immediate access to 1 press releases for journalists.

Introducing Insecta Iridesse: A Groundbreaking Print Sales Catalogue by Plus Collaboratives

Plus Collaboratives unveils Insecta Iridesse, a print sales catalogue that redefines the traditional approach to showcasing print quality, featuring 3D iridescent gem-like jewellery pieces.

Plus Collaboratives Newsroom

Dive into Plus Collaboratives Newsroom to explore celebrated designs and projects.