Lays Heartwork by PepsiCo Design and Innovation innovative campaign

Lays Heartwork

Campaign for PepsiCo Design & Innovation

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

PepsiCo Design and Innovation 2021 Agency Silver Press Kit № 118793

Download Press Kit № 118793

Download Press Kit № 118793 Campaign for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lays Heartwork by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Campaign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Lays Heartwork Campaign Press Releases

Press releases tailored for Lays Heartwork are available in the languages: English.

Lays Heartwork Campaign Media Articles

Our Lays Heartwork articles are prepped and available in these languages: Arabic (Standard), Turkish, Hindi, Dutch, English, Spanish, Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), ready for your use.

Unique Properties

In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.

Inspiration

To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.

Project Overview

Lays Heartwork Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Lays Heartwork Campaign .

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 50 press releases are available right now.

Lays Heartwork Campaign Honors Unsung Heroes Amidst Covid-19

Lays Heartwork campaign by PepsiCo Design & Innovation pays tribute to essential workers during the Covid-19 pandemic

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 118793. Check out PepsiCo Design and Innovation's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are exploring Press Kit / Media Showcase 118793 for Lays Heartwork. More resources can be found in Newsroom 133313.