Mamba Chiliast
Brand Identity for MC basketball community
Mamba Chiliast (MC) is a basketball community for Kobe Bryant's fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. The eye in the logo, representing the Mamba, with the letters M and C combine to form the hexagonal shape, which stimulates deeper collective memories about religion, organization, and energy. This design helps the community build the spiritual and powerful brand image.
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Mamba Chiliast by sxdesign
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Brand Identity by sxdesign
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sxdesign Mamba Chiliast
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sxdesign Brand Identity
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MC basketball communityBrand Logo
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Mamba Chiliast Brand Identity Press Releases
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Mamba Chiliast Brand Identity Media Articles
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Unique Properties
Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Tags
brand identity, logo, branding, mamba, basketball
Production Technology
The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Design Challenge
To appeal to and attract Kobe fans without the use of basketball elements.
Project Duration
The project started in August 2021 and finished in November 2021 in Beijing, China.
Operation Flow
Powerful visual signals, it distinctly symbolizes the fan community It conveys the passion, resilience and bravery of the Mamba Mentality
Research
We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Inspiration
The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy. The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Image Credits
Sxdesign
Project Overview
Mamba Chiliast Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
sxdesign was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Mamba Chiliast Brand Identity.
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Introducing Mamba Chiliast: A Unique Brand Identity for Kobe Bryant Fans
Mamba Chiliast, a basketball community for Kobe Bryantâs fans, unveils a distinctive brand identity designed to evoke a sense of belonging, pride, and distinction through the Mamba Mentality.
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