Brand Identity
Fondazione Alinari

Brand Identity for Frush | Creative studio

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

Giuditta Gentile 2021 Agency Silver Press Kit № 125706

Download Press Kit № 125706

Download Press Kit № 125706 Brand Identity for Frush | Creative studio by Giuditta Gentile to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Fondazione Alinari by Giuditta Gentile
Fondazione Alinari by Giuditta Gentile

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Brand Identity by Giuditta Gentile
Brand Identity by Giuditta Gentile

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Giuditta Gentile Fondazione Alinari
Giuditta Gentile Fondazione Alinari

Download 1800 Pixels JPEG Image.

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Giuditta Gentile Brand Identity
Giuditta Gentile Brand Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Frush   Creative studioBrand Logo
Frush Creative studioBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Fondazione Alinari Brand Identity Press Releases

Our Fondazione Alinari press releases are ready in languages: English, for your convenience.


Press Kit
Fondazione Alinari Brand Identity Media Articles

Leverage our ready-to-publish articles on Fondazione Alinari, offered in a range of languages: English, Korean, Japanese, Russian, Spanish, Italian, German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Hindi, Indonesian and Chinese (Mandarin).


Unique Properties

Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).

Tags

brand design, merchandising, print materials, visual identity

Production Technology

Brand design and visual identity and language.

Design Challenge

The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.

Project Duration

The project started in October 2020 in Florence (Italy) and it is still going on.

Operation Flow

It's a brand identity project to identificate a new public subject.

Research

The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.

Inspiration

The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.

Project Overview

Fondazione Alinari Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Giuditta Gentile.

 Award Logo
Silver Recognition

Giuditta Gentile was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Fondazione Alinari Brand Identity.

DesignPRWire
Giuditta Gentile Press Releases

We provide a series of press releases on Giuditta Gentile that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 1 press releases for journalists.


Introducing the Brand Identity Redesign for Fondazione Alinari by Giuditta Gentile

Giuditta Gentile unveils the brand identity redesign for Fondazione Alinari per la Fotografia, marking a new chapter in the archive's history, in Florence, Italy, since October 2020.


Newsroom
Giuditta Gentile Newsroom

Access Giuditta Gentile Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 125706. Navigate Giuditta Gentile's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. This is Press Kit / Media Showcase 125706 featuring the Fondazione Alinari. For more in-depth materials, see Newsroom 307796.

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