Sxdesign
Brand Identity for sxdesign
Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.
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Sxdesign by sxdesign
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Brand Identity by sxdesign
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sxdesign Sxdesign
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sxdesign Brand Identity
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sxdesignBrand Logo
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Sxdesign Brand Identity Press Releases
Availability alert: Press releases for Sxdesign in languages including English.
Sxdesign Brand Identity Translations
We ensure Sxdesign is globally understood with translations available in these languages: Primarna funkcija: Brend identitet BS, Primary Function: Brend identifikatsiyasi UZ, Primary Function: Identitas Merek JV, Primary Function: ناسنامەی مارکە KU, Primarna funkcija: Vizualni identitet marke HR, Identyfikacja wizualna marki PL, Primary Function: Брэндийн онцлог төрх MN, لومړنۍ دنده: د برانډ پېژندنه PS, Esasy funksiýa: Brend şahsyýeti TK, Marka Identitatea EU, Primär funktion: Varumärkesidentitet SV, Primary Function: Isazisi seBhrendi XH, Primær funktion: Brandidentitet DA, Primary Function: Brändi-identiteetti FI, ماركا كىملىكى UG, Primary Function: Identitas Merek SU, Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà YO, Nhận diện thương hiệu VI, Tuakiritanga Waitohu MI, Primaire Functie: Merkidentiteit NL, ब्राण्ड-अभिज्ञानम् SA, Funcție principală: Identitate de brand RO, Hunaniaeth Brand CY, Munus Primarium: Identitas Notae LA, អត្តសញ្ញាណម៉ាក KM, Primary Function: Identitat de Marca OC, Примарна функција: Бренд идентитет MK, Primary Function: Boitsebiso ba Letšoao ST, ಪ್ರಾಥಮಿಕ ಕಾರ್ಯ: ಬ್ರಾಂಡ್ ಐಡೆಂಟಿಟಿ KN, Zīmola identitāte LV, Feidhm Aitheantais Bhranda GA, Primarna funkcija: Vizuelni identitet brenda SR, Primary Function: Brändi identiteet ET, Fonksyon Prensipal: Idantite Mak HT, Función Primaria: Identidade de marca GL, Primary Function: Utambulisho wa Chapa SW, Ідентичність бренду UK, Primary Function: Faʻasinomaga o le Ituaiga SM, זהות מותג HE, ໜ້າທີ່ຫຼັກ: ອັດຕະລັກສະນະຂອງແບຣນ LO, 品牌識別 ZY, Primary Function: Markenidentitéit LB, Primêre Funksie: Handelsmerk-identiteit AF, อัตลักษณ์แบรนด์ TH, Primary Function: Բրենդի ինքնություն HY, פֿונקציע: בראַנד אידענטיטעט YI, Primary Function: Марков идентитет BG, Фірмовы стыль BE, የምርት ተግባር፦ የብራንድ ማንነት AM, Marka Riqsichiy QU, Primary Function: Ikimenyetso cy'Ikirango RW, முதன்மைச் செயல்பாடு: பிராண்ட் அடையாளம் TA, ძირითადი ფუნქცია: ბრენდის იდენტობა KA, Aikin Farko: Alamar Kamfani HA, Aithne Bhranda GD, Πρωταρχική Λειτουργία: Ταυτότητα Μάρκας EL, ప్రాథమిక విధి: బ్రాండ్ ఐడెంటిటీ TE, Elsődleges funkció: Márkaidentitás HU, ਪ੍ਰਾਇਮਰੀ ਫੰਕਸ਼ਨ: ਬ੍ਰਾਂਡ ਪਛਾਣ PA, બ્રાન્ડ ઓળખ GU, මූලික කාර්යය: වෙළඳ නාම අනන්යතාව SI, Primary Function: Brend Kimliyi AZ, Pagrindinė funkcija: Prekės ženklo tapatybė LT, Primærfunksjon: Merkevareidentitet NO, Fungsi Utama: Identiti Jenama MS, Primary Function: Бренд бірегейлігі KK, Төп функция: Бренд идентификациясе TT, هویت برند FA, Primærfunksjon: Merkevareidentitet NB, Funció Primària: Identitat de Marca CA, Primary Function: Бренддин өзгөчөлүгү KY, പ്രാഥമിക ധർമ്മം: ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa IG, Funksioni Primar: Identitet Marke SQ, Primárna funkcia: Firemná identita SK, Primary Function: Ҳувияти бренд TG, Primary Function: Identità tal-Marka MT, Marka Identeco EO, Primary Function: Vörumerkjaauðkenni IS, Primary Function: Mombamomba ny Marika MG, ब्रँड ओळख MR, ब्रांड पहचान HI, ব্র্যান্ড আইডেন্টিটি BN, Фирменный стиль RU, برانڈ شناخت UR, Identitas Merek ID, Markenidentität DE, Marka Kimliği TR, 品牌形象识别 ZH, Identidad de marca ES, هوية العلامة التجارية AR, Identité de marque FR, Identidade de Marca PT, ブランドアイデンティティ JA, 브랜드 아이덴티티 KO, Identità di marca IT, Brand Identity EN, Primarna funkcija: Blagovna identiteta SL, برانڊ سڃاڻپ SD, Primary Function: Pagkakakilanlan ng Brand TL, Primary Function: Chiratidzo cheBhurandi SN, ब्रान्ड पहिचान NE, ମୁଖ୍ୟ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ପରିଚୟ OR, Primary Function: Ubunikazi Bomkhiqizo ZU, Primary Function: Tus Cim Npe Lag Luam HMN, Primary Function: Identità di marca CO, Primary Function: Aqoonsiga Astaanta Ganacsiga SO, Chizindikiro cha Mtundu (Brand Identity) NY, Panguna nga Gamit: Brand Identity CEB, ቀንዲ ተግባር፡ ናይ ብራንድ መንነት TI, ཁྱད་ཆོས་གཙོ་བོ།:ཚོང་རྟགས་ངོ་བོ། BO, လုပ်ဆောင်ချက်အဓိက - အမှတ်တံဆိပ်ဝိသေသလက္ခဏာ MY, প্ৰাথমিক কাৰ্য: ব্ৰেণ্ড আইডেণ্টিটি AS, Primary Function: Merkidentiteit FY, Hana Nui: ʻIke Kūlana Hōʻailona HAW, Marca Reko GN, Primární funkce: Vizuální identita značky CS.
Sxdesign Brand Identity Media Articles
We provide articles ready for publication on Sxdesign, offered in several languages: Arabic (Standard), Korean, Italian, German, French, Portuguese, Dutch, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, Turkish and Hindi.
Unique Properties
The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Tags
Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology
Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge
The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Project Duration
Fr. November 2021 to January 2022, Beijing, China.
Operation Flow
The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Research
Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration
As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Image Credits
Sxdesign
Project Overview
Sxdesign Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
sxdesign was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Sxdesign Brand Identity.
sxdesign Press Releases
Numerous press releases on sxdesign and their achievements are at your disposal, inviting press members to use them freely in their coverage. Press members can now immediately access 22 press releases.
Introducing the Innovative Brand Identity Design "Sxdesign" by sxdesign
Discover the award-winning Brand Identity Design "Sxdesign" by sxdesign, awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2022.
sxdesign Newsroom
Visit sxdesign Newsroom for an inside look at exceptional design and award-winning projects.
