Kyle Mani

Brand Identity for Moneta Intel

OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand’s geolocation characteristics and data type visuals. Moneta’s brand identity now clearly leads its highly technical audience to the world’s most dynamic geolocation technology.

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Moneta by Kyle Mani

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Brand Identity by Kyle Mani

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Kyle Mani Moneta

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Kyle Mani Brand Identity

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Kyle Mani Design Team Photo

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Unique Properties

OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.

Tags

branding, web design, identity design, logo design

Production Technology

There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.

Design Challenge

In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.

Project Duration

6 months, Houston, Texas, USA

Operation Flow

Moneta's brand identity leads the technical audience to Geopositioning technology.

Research

Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.

Inspiration

We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.

Image Credits

Patent Pending

Project Overview

Kyle Mani Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Kyle Mani was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Kyle Mani Brand Identity.

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Moneta Unveils Dynamic Brand Identity Designed by Kyle Mani

Moneta's brand identity now leads its highly technical audience to the world's most dynamic Geopositioning technology, following a 6-month project in Houston, Texas, USA.

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