Heivy
Liquid Collagen Rebranding for WeBranding Global
Heivy symbolizes vitality, health, and the everlasting well-being we all wish to maintain. Every color, element, and formatting choice made during the rebranding process visually expresses these cherished values. The design's purpose is not only to be recognizable but to take the physical form of what good health looks like. With careful composition and thoughtful execution, Heivy collagen rebranding project brings a whole new spirit and look-making consumers feel youthful and lively, but most importantly, like their general health is a priority.
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Heivy by Jessica Yang
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Liquid Collagen Rebranding by Jessica Yang
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Jessica Yang Heivy
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Jessica Yang Liquid Collagen Rebranding
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Heivy Liquid Collagen Rebranding Press Releases
Press releases for Heivy are now accessible in these languages: English.
Heivy Liquid Collagen Rebranding Media Articles
Explore our ready-to-use articles on Heivy, available in multiple languages: Dutch, Portuguese, Hindi, Indonesian, Turkish, French, Chinese (Mandarin), Arabic (Standard), Italian, German, Spanish, Korean, Japanese, Russian and English, for your feature stories.
Unique Properties
Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Tags
Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology
When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge
Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Project Duration
The brand started in 2017 in New York, NY. Rebranded in September 2020. The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow
By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Research
Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration
Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Overview
Heivy Liquid Collagen Rebranding has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jessica Yang.
Bronze Recognition
Jessica Yang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Heivy Liquid Collagen Rebranding.
Jessica Yang Press Releases
Access a rich repository of press releases on Jessica Yang, offered to press and media professionals for unrestricted use in their stories. Journalists can access 2 press releases immediately, ready for your use.
Heivy: Revitalizing Health with Liquid Collagen Rebranding
Introducing Heivy, a liquid collagen rebranding project by Creative Director Jessica Yang, aimed at revitalizing health and well-being through innovative packaging and branding strategies.
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