Travel Buddy
Browser Game for holidayextras.de
Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.
Download Press Kit № 153173
Download Press Kit № 153173 Browser Game for holidayextras.de by Bloom advertising agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Travel Buddy by Bloom advertising agency
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Browser Game by Bloom advertising agency
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Bloom advertising agency Travel Buddy
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Bloom advertising agency Browser Game
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holidayextras deBrand Logo
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Travel Buddy Browser Game Press Releases
Access press releases crafted for Travel Buddy in these languages: English.
Travel Buddy Browser Game Media Articles
Ready for your features: articles on Travel Buddy in various languages, including Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Russian and Korean.
Unique Properties
In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Tags
Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology
In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge
The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Project Duration
The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow
The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Inspiration
Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Overview
Travel Buddy Browser Game has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Bloom advertising agency.
Iron Recognition
Bloom advertising agency was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Travel Buddy Browser Game.
Bloom advertising agency Press Releases
Attention press members and journalists: We offer a collection of press releases on Bloom advertising agency and their notable work, available for your unrestricted use. Available now: 4 press releases ready for immediate access by journalists.
Introducing "Travel Buddy" - A Gamified Browser Game by Bloom advertising agency
Bloom advertising agency introduces "Travel Buddy," a gamified browser game designed to showcase Holiday Extras products in an interactive and engaging manner. The game offers an immersive virtual travel experience, allowing players to explore their personal travel behavior while learning about the company's wide range of offerings.
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