Brand Design
Namuh Investment Rebranding

Brand Design for LMNT Company

Namuh redefined itself as a self-achievement platform, expanding beyond stock trading to deliver new experiences and value. Designed for Millennials and Gen Z, the platform fosters personal growth through investment and promotes healthy financial habits. The Daily Shift concept transforms everyday spending into future-oriented investments. A cohesive design system, featuring imaginative illustrations and a door motif, enhances accessibility and highlights new opportunities.

LMNT Company 2025 Agency Bronze Press Kit № 170399

Download Press Kit № 170399

Download Press Kit № 170399 Brand Design for LMNT Company by LMNT Company to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Namuh Investment by LMNT Company
Namuh Investment by LMNT Company

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Brand Design by LMNT Company
Brand Design by LMNT Company

Download 1800 Pixels JPEG Image.

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LMNT Company Namuh Investment
LMNT Company Namuh Investment

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

LMNT Company Brand Design
LMNT Company Brand Design

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

LMNT CompanyBrand Logo
LMNT CompanyBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

LMNT Company Corporate Logo
LMNT Company Corporate Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Namuh Investment Rebranding Brand Design Press Releases

Press releases for Namuh Investment Rebranding are now accessible in these languages: English.


Unique Properties

The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.

Tags

Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design

Production Technology

Adobe Illustrator, Adobe After Effects, Adobe Photoshop,

Design Challenge

Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.

Project Duration

Seoul, Republic of Korea

Operation Flow

The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.

Research

Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.

Inspiration

Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.

Image Credits

Image #1 : ⓒ2024. LMNT all rights reserved. Image #2 : ⓒ2024. LMNT all rights reserved. Image #3 : ⓒ2024. LMNT all rights reserved. Image #4 : ⓒ2024. LMNT all rights reserved. Image #5 : ⓒ2024. LMNT all rights reserved.

Project Overview

Namuh Investment Rebranding Brand Design has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

LMNT Company was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Namuh Investment Rebranding Brand Design.

DesignPRWire
LMNT Company Press Releases

We provide a series of press releases on LMNT Company that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 2 press releases for all journalists.


LMNT Company Unveils Award-Winning Rebrand for Namuh, Redefining Investment for Millennials and Gen Z

Seoul-based LMNT Company has launched a transformative brand experience for Namuh, repositioning the investment platform as a self-achievement hub for Millennials and Gen Z. The rebranding, which won Bronze at the 2025 A' Design Awards, introduces a vibrant visual identity and innovative user experience that encourages personal growth through investing, making financial services more accessible and engaging for younger generations.


Newsroom
LMNT Company Newsroom

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