Blink App
Image Campaign for andavis GmbH
Thanks to the innovative Blink App, building cleaners have their processes under control and all in real-time. In the image campaign, this empowerment is vividly portrayed through the transformation of users into superheroes or action figures, equipped with specialized cleaning accessories. The meme-inspired message "That moment when..." adds a touch of humor to the motifs. This bold visualization creates a striking contrast in the otherwise reserved cleaning industry, capturing attention in the product.
Download Press Kit № 152995
Download Press Kit № 152995 Image Campaign for andavis GmbH by Bloom advertising agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Blink App by Bloom advertising agency
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Image Campaign by Bloom advertising agency
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Bloom advertising agency Blink App
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Bloom advertising agency Image Campaign
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andavis GmbHBrand Logo
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Blink App Image Campaign Press Releases
Press resources for Blink App are offered in several languages: English.
Blink App Image Campaign Translations
Excited to make Blink App accessible in many languages through our translations: Beeldveldtog AF, Kampanjë Imazhi SQ, የምስል ዘመቻ AM, حملة صورية AR, Իմիջային արշավ HY, চিত্ৰ অভিযান AS, İmij Kampaniyası AZ, Irudi Kanpainia EU, Іміджавая кампанія BE, ইমেজ ক্যাম্পেইন BN, Imidž kampanja BS, Имиджова кампания BG, ပုံရိပ်ကမ်ပိန်း MY, Campanya d'Imatge CA, Kampanya sa Imahe CEB, Kampeni ya Chithunzi NY, 形象推廣活動 ZY, 形象广告 ZH, Campagna d'Immagine CO, Imidž kampanja HR, Imidžová kampaň CS, Imagekampagne DA, Imagocampagne NL, Imaga Kampanjo EO, Imagokampaania ET, Imagokampanja FI, Campagne d'Image FR, Iomairt Ìomhaigh GD, Campaña de Imaxe GL, იმიჯის კამპანია KA, Imagekampagne DE, Καμπάνια Εικόνας EL, Campaña Ta'anga rehegua GN, ઇમેજ કેમ્પેઇન GU, Kanpay Imaj HT, Kamfenin Hoto HA, Hoʻolaha Kiʻi HAW, קמפיין תדמיתי HE, छवि अभियान HI, Phiaj Xwm Duab HMN, Imázsampány HU, Ímyndaherferð IS, Mkpọsa Onyonyo IG, Kampanye Citra ID, Feachtas Íomhá GA, Campagna d'Immagine IT, イメージキャンペーン JA, Kampanye Citra JV, ಇಮೇಜ್ ಕ್ಯಾಂಪೇನ್ KN, Имидж науқаны KK, យុទ្ធនាការរូបភាព KM, Ubukangurambaga bw'Ishusho RW, 이미지 캠페인 KO, کەمپەینی وێنە KU, Имидж кампаниясы KY, ແຄມເປນພາບພົດ LO, Campania Imaginis LA, Imidža kampaņa LV, Įvaizdžio kampanija LT, Imagekampagne LB, Имиџ кампања MK, Fanentanana Sary MG, Kempen Imej MS, ഇമേജ് കാമ്പെയ്ൻ ML, Kampanja tal-Immaġni MT, Kaupapa Whakatairanga Āhua MI, प्रतिमा मोहीम MR, Имиж кампанит ажил MN, छवि अभियान NE, Imagekampanje NO, Imagekampanje NB, Campanha d'Imatge OC, ଇମେଜ୍ କ୍ୟାମ୍ପେନ୍ OR, تصویری کمپاین PS, کمپین تصویری FA, Kampania Wizerunkowa PL, Campanha de Imagem PT, ਇਮੇਜ਼ ਕੈਂਪੇਨ PA, Rikuchiy Kampaña QU, Campanie de Imagine RO, Имиджевая кампания RU, Fa'asalalauga Ata SM, छवि अभियान SA, Imidž kampanja SR, Mushandiraparidziro Wemifananidzo SN, امیج ڪيمپين SD, රූප ප්රචාරණ ව්යාපාරය SI, Imidžová kampaň SK, Imidžna kampanja SL, Ololaha Sawireed SO, Lethulo la Setshwantsho ST, Campaña de Imagen ES, Kampanye Citra SU, Kampeni ya Picha SW, Imagekampanj SV, Kampanyang Pang-imahe TL, Кампанияи Тасвирӣ TG, படப் பிரச்சாரம் TA, Имидж Кампаниясе TT, ఇమేజ్ క్యాంపెయిన్ TE, แคมเปญภาพลักษณ์ TH, བརྙན་རིས་ལས་འགུལ། BO, ምስላዊ ዘመተ TI, İmaj Kampanyası TR, Şekil kampaniýasy TK, Іміджева кампанія UK, امیج کمپین UR, تەسۋىرلىق كامپانىيە UG, Imidzh kampaniyasi UZ, Chiến Dịch Hình Ảnh VI, Ymgyrch Ddelwedd CY, Byldjekampanje FY, Iphulo loMfanekiso XH, אימידזש קאַמפּיין YI, Ìpolówó Àwòrán YO, Umkhankaso Wesithombe ZU, Image Campaign EN.
Blink App Image Campaign Media Articles
Ready-to-feature articles on Blink App are available in these languages: Indonesian, English, Italian, German, Spanish, Dutch, Portuguese, French, Chinese (Mandarin), Russian, Japanese, Hindi, Arabic (Standard), Turkish and Korean, for your convenience.
Unique Properties
The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Tags
Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Production Technology
The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Design Challenge
Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Project Duration
The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year. Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Research
Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages: 1.Auditing: kick-off workshop, desktop research, presentation 2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation 3.Brand appereance 4.Staging
Inspiration
Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Project Overview
Blink App Image Campaign has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Bloom advertising agency.
Iron Recognition
Bloom advertising agency was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Blink App Image Campaign .
Bloom advertising agency Press Releases
Media members, dive into our press releases on Bloom advertising agency's work, ready for you to use and enhance your journalistic content. Unlock 4 press releases now, directly accessible to journalists.
Bloom Advertising Agency Unveils Innovative "Blink App" Image Campaign
Bloom advertising agency introduces the "Blink App" image campaign, transforming ordinary employees into superheroes equipped with cleaning accessories, inspired by meme culture and legendary characters. The campaign, realized through elaborate Photoshop compositions, aims to empower and revolutionize the cleaning industry.
Bloom advertising agency Newsroom
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