Xilin Gol Cheese
Packaging for Xilin Gol League Brand Building Promotion Centre
Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed natural purity, the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression. May each of your cheese experiences be a journey through the pristine landscapes and cultures of Xilin Gol.
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Xilin Gol Cheese by Chenghua Li
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Packaging by Chenghua Li
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Chenghua Li Xilin Gol Cheese
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Chenghua Li Packaging
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Xilin Gol League Brand Building Promotion CentreBrand Logo
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Xilin Gol Cheese Packaging Press Releases
Discover our press releases for Xilin Gol Cheese available in the following languages: English.
Xilin Gol Cheese Packaging Media Articles
We provide articles ready for publication on Xilin Gol Cheese, offered in several languages: English, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian, Spanish and Hindi.
Unique Properties
Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Tags
Cheese, Food, Packaging Design, Branding, Products
Production Technology
Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge
How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Project Duration
The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow
The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Research
Interpersonal Design Theory, Anthropomorphic Design
Inspiration
Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Image Credits
Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023. Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023. Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023. Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023. Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
Project Overview
Xilin Gol Cheese Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chenghua Li was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Xilin Gol Cheese Packaging.
Chenghua Li Press Releases
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Xilin Gol Cheese Packaging: A Blend of Mongolian Culture and Modern Art
Xilin Gol Cheese Packaging draws inspiration from Mongolian culture, green grasslands, and folk customs, incorporating elements such as the Mongolian yurt shape, language, pattern art, and rock paintings. The design embodies the pristine beauty of the grassland, providing a healthy and delicious treat.
Chenghua Li Newsroom
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