Pure

Packaging for Shenzhen Laika Technology Co., Ltd.

Pure presented the five-angle two-dimensional silhouette of the product directly to consumers and continued to extend the above design elements to the accessory consumables and instructions of the same series of the product. The designer chose "gradient blue" to represent flowing water, which symbolizes the continuous flow of fresh water, and aims to make consumers think of the water flowing through the actual use process from the outer packaging.

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Pure by Shenzhen Laika Technology Co Ltd

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Packaging by Shenzhen Laika Technology Co Ltd

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Shenzhen Laika Technology Co Ltd Pure

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Shenzhen Laika Technology Co Ltd Packaging

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Shenzhen Laika Technology Co Ltd Brand Logo

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Pure Packaging Press Releases

Explore press materials for Pure, available in languages such as English.

Pure Packaging Media Articles

Ready-to-feature articles on Pure are available in these languages: German, Korean, Japanese, Russian, Spanish, English, Chinese (Mandarin), Hindi, Dutch, Indonesian, Arabic (Standard), Turkish, French, Portuguese and Italian, for your convenience.

Unique Properties

The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.

Tags

Pet Product, Water, Pure, Packaging, Blue, White

Production Technology

Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.

Design Challenge

The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.

Project Duration

In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.

Operation Flow

Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.

Research

LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.

Inspiration

The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.

Image Credits

Graphic Designer Qinjie Lu, Pure Packaging, 2020 All Images Renderer Jiaqian Feng, 2020

Project Overview

Pure Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Shenzhen Laika Technology Co., Ltd was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Pure Packaging.

Shenzhen Laika Technology Co., Ltd Press Releases

For journalists seeking engaging content: Explore our press releases featuring Shenzhen Laika Technology Co., Ltd's work, freely available for incorporation into your stories. Journalists, gain instant access to 1 press releases today.

Introducing Pure: Innovative Packaging Design for Aqua Pet Water Fountain

Shenzhen Laika Technology Co., Ltd Unveils Pure Series Packaging

Shenzhen Laika Technology Co., Ltd Newsroom

Unlock a treasure trove of award-winning designs by accessing Shenzhen Laika Technology Co., Ltd Newsroom.