Mirinda Global Refresh by PepsiCo Design and Innovation innovative beverage packaging

Mirinda Global Refresh

Beverage Packaging for PepsiCo

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159631

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Download Press Kit № 159631 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mirinda Global Refresh by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Mirinda Global Refresh Beverage Packaging Press Releases

Availability alert: Press releases for Mirinda Global Refresh in languages including English.

Mirinda Global Refresh Beverage Packaging Media Articles

We provide articles ready for publication on Mirinda Global Refresh, offered in several languages: English, Dutch, Turkish, Russian, Indonesian, Hindi, Italian, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Korean and Arabic (Standard).

Unique Properties

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Inspiration

The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Project Overview

Mirinda Global Refresh Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mirinda Global Refresh Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. Journalists can access 50 press releases immediately, ready for your use.

Mirinda Global Refresh Unveils New Packaging Designed by PepsiCo Design and Innovation

PepsiCo Design and Innovation introduces the refreshed Mirinda Global packaging, targeting Gen-Z consumers with a vibrant and authentic look.

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 159631. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 159631 on Mirinda Global Refresh. Discover additional content in Newsroom 133313.