Doritos x Empirical Nacho Cheese Spirit by PepsiCo Design and Innovation innovative influencer kit

Doritos x Empirical Nacho Cheese Spirit

Influencer Kit for PepsiCo Design and Innovation

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

PepsiCo Design and Innovation 2025 Agency Silver Press Kit № 169155

Download Press Kit № 169155

Download Press Kit № 169155 Influencer Kit for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Doritos x Empirical Nacho Cheese Spirit by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

Influencer Kit by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Influencer Kit

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Doritos x Empirical Nacho Cheese Spirit Influencer Kit Press Releases

Access press releases crafted for Doritos x Empirical Nacho Cheese Spirit in these languages: English.

Unique Properties

Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.

Inspiration

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Project Overview

Doritos x Empirical Nacho Cheese Spirit Influencer Kit has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos x Empirical Nacho Cheese Spirit Influencer Kit.

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 61 press releases are available right now.

Doritos and Empirical Win Silver A' Design Award for Innovative Nacho Cheese Spirit Influencer Kit

Doritos and Empirical have been honored with the Silver A' Packaging Design Award 2025 for their groundbreaking Nacho Cheese Spirit Influencer Kit, which captivated audiences nationwide after its limited release sold out in under six hours and garnered widespread media acclaim.

PepsiCo Design and Innovation Newsroom

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