Packaging
Zodiac Loong Chinese Baijiu

Packaging for Jiangsu Shuanggou Distillery Co., Ltd

The Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.

Chengdu Stone Design Co., Ltd 2025 Agency Golden Press Kit № 164159

Download Press Kit № 164159

Download Press Kit № 164159 Packaging for Jiangsu Shuanggou Distillery Co., Ltd by Chengdu Stone Design Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Zodiac Loong Chinese Baijiu by Chengdu Stone Design Co   Ltd
Zodiac Loong Chinese Baijiu by Chengdu Stone Design Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Packaging by Chengdu Stone Design Co   Ltd
Packaging by Chengdu Stone Design Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Chengdu Stone Design Co   Ltd Zodiac Loong Chinese Baijiu
Chengdu Stone Design Co Ltd Zodiac Loong Chinese Baijiu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Chengdu Stone Design Co   Ltd Packaging
Chengdu Stone Design Co Ltd Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Jiangsu Shuanggou Distillery Co   LtdBrand Logo
Jiangsu Shuanggou Distillery Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Design Newswire
Zodiac Loong Chinese Baijiu Packaging Press Releases

Press releases tailored for Zodiac Loong Chinese Baijiu are available in the languages: English.


Unique Properties

This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.

Tags

Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging

Production Technology

The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal. The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.

Design Challenge

To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.

Project Duration

The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.

Operation Flow

The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity. The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration. The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.

Research

Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.

Inspiration

With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.

Project Overview

Zodiac Loong Chinese Baijiu Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Chengdu Stone Design Co., Ltd.

 Award Logo
Golden Recognition

Chengdu Stone Design Co., Ltd was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Zodiac Loong Chinese Baijiu Packaging.

DesignPRWire
Chengdu Stone Design Co., Ltd Press Releases

Explore the world of Chengdu Stone Design Co., Ltd through our press releases, designed for media members to use freely and enrich your content. Available now: 2 press releases ready for immediate access by journalists.


Chengdu Stone Design's Zodiac Loong Chinese Baijiu Wins Golden A' Design Award for Innovative Packaging

Chengdu Stone Design Co., Ltd has unveiled its Zodiac Loong Chinese Baijiu, a collectible liquor series inspired by traditional Chinese culture and zodiac symbolism, now recognized with the prestigious Golden A' Packaging Design Award 2025. Launched in April 2024 in China, the design features a sculpted Loong head cap and intricate wave patterns, blending artistry, cultural heritage, and modern aesthetics.


Newsroom
Chengdu Stone Design Co., Ltd Newsroom

Unlock a treasure trove of award-winning designs by accessing Chengdu Stone Design Co., Ltd Newsroom.

You are currently viewing Media Showcase № 164159. Navigate Chengdu Stone Design Co., Ltd's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are currently viewing Press Kit / Media Showcase 164159 for the Zodiac Loong Chinese Baijiu, with further content available in Newsroom 358955.

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