Milk Packaging
Cny Design For The Year Of The Snake

Milk Packaging for Mengniu Gaoke Fresh Dairy Products

The limited edition packaging for Shiny Meadow 2025, themed around the Year of the Snake, features an innovative champagne bottle profile, a gold foil closure, and an interactive double-layer labeling system. The top layer of the label exhibits a snake pattern that can be lifted without damage, unveiling a hidden blessing phrase on the lower layer. Traditional Chinese zodiac symbols is transformed into a consumption ritual, while the streamlined grip design of the bottle enhances the experience of drinking fresh milk, making it culturally enriched and engagingly anticipated.

Li Huang 2025 Agency Silver Press Kit № 171317

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CNY Design For The Year Of The Snake by Li Huang
CNY Design For The Year Of The Snake by Li Huang

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Milk Packaging by Li Huang
Milk Packaging by Li Huang

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Li Huang CNY Design For The Year Of The Snake
Li Huang CNY Design For The Year Of The Snake

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Li Huang Milk Packaging
Li Huang Milk Packaging

Download 1800 Pixels JPEG Image.

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Mengniu Gaoke Fresh Dairy ProductsBrand Logo
Mengniu Gaoke Fresh Dairy ProductsBrand Logo

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Li Huang Corporate Logo
Li Huang Corporate Logo

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Cny Design For The Year Of The Snake Milk Packaging Press Releases

Press releases for Cny Design For The Year Of The Snake are now accessible in these languages: English.


Unique Properties

The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.

Tags

Year of the snake, Zodiac, Milk, Packaging,Good luck

Production Technology

The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.

Design Challenge

Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.

Project Duration

The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.

Operation Flow

The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.

Research

In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.

Inspiration

In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.

Image Credits

Mengniu Gaoke Fresh Dairy Products

Project Overview

Cny Design For The Year Of The Snake Milk Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

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Silver Recognition

Li Huang was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Cny Design For The Year Of The Snake Milk Packaging.

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Li Huang Press Releases

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Shiny Meadow Unveils Interactive Year of the Snake Milk Packaging for 2025, Celebrating Good Fortune and Innovation

Li Huang and the Shiny Meadow design team have launched a limited edition milk packaging for the 2025 Year of the Snake, blending traditional Chinese zodiac symbolism with modern interactive features to foster positivity and cultural recognition across China's supermarkets and online platforms from December 1, 2024, to February 15, 2025.


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