Chinese Baijiu Packaging
Sui Li

Chinese Baijiu Packaging for Anhui Golden Seed Winery Co., Ltd.

The packaging design achieves perfect harmony between nature and craftsmanship, tradition and modernity. Through a profound exploration of the essence of the brand and geographic uniqueness, the seed concept takes the central stage in the design, visualizing its organic growth and liquor making artistry through a seed vein texture and a gold seed shaped label. The silver box evokes dignity and modernity, while white river contours at its lower part symbolize the fertile land and natural vitality, expressing a seamless connection between the brand, natural resources, and its respect for nature.

Chen Zhao 2025 Agency Silver Press Kit № 172275

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Download Press Kit № 172275 Chinese Baijiu Packaging for Anhui Golden Seed Winery Co., Ltd. by Chen Zhao to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Sui Li by Chen Zhao
Sui Li by Chen Zhao

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Chinese Baijiu Packaging by Chen Zhao
Chinese Baijiu Packaging by Chen Zhao

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Chen Zhao Sui Li
Chen Zhao Sui Li

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Chen Zhao Chinese Baijiu Packaging
Chen Zhao Chinese Baijiu Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Chen Zhao Design Team Photo
Chen Zhao Design Team Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Anhui Golden Seed Winery Co   Ltd  Brand Logo
Anhui Golden Seed Winery Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Design Newswire
Sui Li Chinese Baijiu Packaging Press Releases

Press releases tailored for Sui Li are available in the languages: English.


Unique Properties

Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.

Tags

Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast

Production Technology

The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor. The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect. For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.

Design Challenge

To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.

Project Duration

The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.

Operation Flow

The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction. Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.

Research

The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.

Inspiration

The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.

Project Overview

Sui Li Chinese Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Chen Zhao.

Chen Zhao Design Team Photo Award Logo
Silver Recognition

Chen Zhao was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Sui Li Chinese Baijiu Packaging.

DesignPRWire
Chen Zhao Press Releases

Discover Chen Zhao's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 2 press releases ready for immediate access by journalists.


Sui Li Baijiu Packaging by Chen Zhao Wins Silver at 2025 A' Design Awards for Innovative Seed-Inspired Design

Chen Zhao's Sui Li Chinese Baijiu packaging, developed with Zhejiang FirstDot Design Consulting and launched in Anhui, China, has been awarded Silver at the 2025 A' Packaging Design Awards for its unique blend of Eastern philosophy, natural inspiration, and modern aesthetics, setting a new benchmark in premium spirits branding.


Chen Zhao Design Team Photo
Chen Zhao Newsroom

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